SEO Metrics and ToolsWhere is the information on your metrics?

Grant Morrow@Granto101 - Twitter | grant@burningroot.com – e-

mail

TechCamp Memphis 2016

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Meet Me

I consult with traditional brick & mortar retailers on how best to get into eCommerce, and consult with online retailers on how best to improve their ROI through better marketplace utilization, merchandising and SEO.eCommerce

SEO

Logistics

Analytics

Grant Morrow eCommerce Program Manager, Orgill, Inc.

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How about you?

Who do we have here?

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Overview

Challenges

Some important terms

Best Tools and how to use them!

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Analytics?

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Challenges

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Remember this?

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https://www.washingtonpost.com/news/dc-sports-bog/wp/2015/07/29/no-every-person-on-earth-did-not-read-about-the-2014-redskins-training-camp/

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Lots of bots actuallyWho’s Reading?

56% of site traffic to large sites is botsBots also comprise by some reports, 22% of

all Internet traffic

Bots are nearly 80% oftraffic to small sites

Bots are:-Various Google Bots

-BingBot

-Yahoo

-MozExplorer

FiveThirtyEight. “It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now”. Sam Dean. 7 Jul, 2015. http://fivethirtyeight.com/features/why-we-still-cant-agree-on-web-metrics/ Accessed 31 Oct 2016

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Important Terms

Web Server Codes:

404s and 301s

404s – Page cannot be found

301s – Page moved permanently

Uniquesand

SERPsand

Ranking

SERPs-Search Engine Results PageRanking-31 = 3rd page, 1st on that page

Uniques-Who actually visited the site!

Meta TagsTitle &

Description

Meta Tag Title - The blue link text!

Meta Tag Description - The snippet underneath!

Meta Tag Keywords - DO NOT bother

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Tools

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Google Webmaster Tools

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Moz (Pro and Local)

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Moz Keyword and URL Grading

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Server Log Analyzers – Screaming Frog

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Summary

Lots of Challenges

Know Your Terms

Getting More Technical, Not Less!

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Analytics?

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Thanks for Watching!

Don’t forget to give your opinions about this presentation & Rate it!

grant@burningroot.com @Granto101

Contact info:

Questions?