Search Engine Hacking, DeOptimization, & Information Gathering

Post on 27-May-2015

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As much as the search engine can be used to gather data and serve as research guide in improving our site, the same principle can be applied in causing disruption. This was presented last August 25 at InfoSec Conference 2010 (http://www.infosecphilippines.com) This presentation deck is inspired by Rob Ragan Lord of the Bing presentation (http://www.slideshare.net/rob.ragan/lord-of-the-bing-black-hat-usa-2010).

Transcript of Search Engine Hacking, DeOptimization, & Information Gathering

Search  Engine  Hacking  &    Informa3on  Gathering  

Jane%e  Toral  h%p://www.e-­‐commercephilippines.com  

Keywords  

Can  be  used  as  guide  on  popular  topics  to  rank,  crackers  can  also  use  it  

to  vicAmize.  

h%p://home.mcafee.com:80/AdviceCenter/Default.aspx?id=ad_sfs_mmdc  

h%p://home.mcafee.com:80/AdviceCenter/Default.aspx?id=ad_sfs_mmdc  

h%p://home.mcafee.com:80/AdviceCenter/Default.aspx?id=ad_sfs_mmdc  

h%p://www.slideshare.net/rob.ragan/lord-­‐of-­‐the-­‐bing-­‐black-­‐hat-­‐usa-­‐2010  

h%p://www.slideshare.net/rob.ragan/lord-­‐of-­‐the-­‐bing-­‐black-­‐hat-­‐usa-­‐2010  

h%p://www.informaAca64.com/DownloadFOCA/  

h%p://www.slideshare.net/rob.ragan/lord-­‐of-­‐the-­‐bing-­‐black-­‐hat-­‐usa-­‐2010  

Protect  Yourself  

Integrated  with  Firefox.  

h%p://adblockplus.org/en/screenshots  

h%ps://hackalert.armorize.com/  

h6p://sandboxie.com/  

Thank  you!  

h%p://www.searchprofileindex.com  

Photo  credits  

•  h%p://movies.about.com/od/knightandday/ig/Knight-­‐and-­‐Day-­‐Photos/knight-­‐day-­‐photo2.htm  

•  h%p://www.julia-­‐roberts.org/julia-­‐roberts-­‐pics/julia-­‐roberts-­‐10/  

•  h%p://movies.about.com/od/pi%brad/Pi%_Brad.htm  

•  h%p://www.nicolekidmanofficial.com/about-­‐nicole/  

•  h%p://www.jenniferlovehewi%online.com/%E2%80%9Cthe-­‐client-­‐list%E2%80%9D-­‐huge-­‐hit-­‐for-­‐lifeAme/