SCREENS & TOUCH Mobile Convention Amsterdam 2012

MOBILE USED TO BE MOBILE

MOBILE CONVENTION AMSTERDAM 2012 2

NOW IT IS EVERYWHERE

MOBILE CONVENTION AMSTERDAM 2012 3

SO: SIZE DOES MATTER

MOBILE CONVENTION AMSTERDAM 2012 4

BUT TOUCH MATTERS MORE

MOBILE CONVENTION AMSTERDAM 2012 5

WHY BOTHER?

6 MOBILE CONVENTION AMSTERDAM 2012

WHY BOTHER? tablet 10% mobile

10%

fixed 80%

MOBILE CONVENTION AMSTERDAM 2012 7

HOW?

8 MOBILE CONVENTION AMSTERDAM 2012

SIMPLE HYGIENE

MOBILE CONVENTION AMSTERDAM 2012 9

STRATEGIES Or tactics

10 MOBILE CONVENTION AMSTERDAM 2012

SEPARATE WEBSITES

MOBILE CONVENTION AMSTERDAM 2012 11

SEPARATE WEBSITES

MOBILE CONVENTION AMSTERDAM 2012 12

SEPARATE WEBSITES

13 MOBILE CONVENTION AMSTERDAM 2012

RESPONSIVE WEBSITE

MOBILE CONVENTION AMSTERDAM 2012 14

RESPONSIVE WEBSITE

MOBILE CONVENTION AMSTERDAM 2012 15

TOUCH FIRST (BIG BUTTONS)

MOBILE CONVENTION AMSTERDAM 2012 16

STEP BY STEP Focus on big steps

17 MOBILE CONVENTION AMSTERDAM 2012

PROTOTYPE AND ITERATE

18 MOBILE CONVENTION AMSTERDAM 2012

DESIGN CHALLENGE NOT TECH

MOBILE CONVENTION AMSTERDAM 2012 19

SCREEN SIZE

20 MOBILE CONVENTION AMSTERDAM 2012

SCREEN ORIENTATIE

21 MOBILE CONVENTION AMSTERDAM 2012

DEVICE HOLDING/TOUCHING

22 MOBILE CONVENTION AMSTERDAM 2012

CONTEXT

MOBILE CONVENTION AMSTERDAM 2012 23

INTEGRATION

MOBILE CONVENTION AMSTERDAM 2012 24

APP OR WEB? Or webapp?

25 MOBILE CONVENTION AMSTERDAM 2012

APP?

MOBILE CONVENTION AMSTERDAM 2012 26

APP?

MOBILE CONVENTION AMSTERDAM 2012 27

QUESTIONS? And answers!

28 MOBILE CONVENTION AMSTERDAM 2012