Sarah's Views on Storytelling

Post on 11-Aug-2014

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Transcript of Sarah's Views on Storytelling

Communication is more than just words.

Communication is more than just words.

run

him

watch

It’s putting them together in a compelling way.

It’s putting them together in a compelling way.

Watch

him

run.

You need more than a great product (though that helps).

You need more than a great product (though that helps).

Introducing

the

Man!

He’s

FAST.

It’s about creating connections and telling a story, consistently:

With people who don’t know about you but should,

people who do know about you and should buy (or donate, or use),

and people who know about you and should buy (or donate, or use) more.

Once

a

Once

a

the

little

Once

a

the

little

as

fast

ashe

How we tell the story might change:

www.gingerbreadman.com

About me

My records

Run like me!

How we tell the story might change:

You Tube

Watch the Gingerbread Man’s running tips.

How we tell the story might change:

New record for @GBM. Such a fast little guy! #fastasyoucan1 min ago

How we tell the story might change:

You’re invited!Run with the Gingerbread Man July 14 from Fox’s bakery.

1425 Fairy Lane

But the story should stay the same.

Until you have a better story to tell.

Sarah M. Stephen

linkedin.com/sarahmstephensms