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description
SAP NetWeaver Master Data Management Harmonized IT landscapes with clean master data
EIM Solution Management
October 2011
© 2011 SAP AG. All rights reserved. 2
Agenda
Customer Challenges with Master Data
Consolidate Master Data In Heterogeneous Landscapes
Current Release: SAP NetWeaver MDM 7.1
Customer Adoption
Conclusion and Key Take Aways
© 2011 SAP AG. All rights reserved. 3
Master Data Challenges Materialize Across the Organization
Reduced Sales Effectiveness
Lack of consolidated view of customer data across all channels
Customer transactions are compromised due to limited view of the facts
Sub-optimal Procurement Decisions
Lack of transparency relating to suppliers and products
High costs due to insufficient supplier selection and rationalization
Delayed Go-to-Market Process
Failure to capitalize on market opportunity when introducing new products
Lack of real-time collaboration with front office, thus hindering customer services
Ineffective Business Decisions
Lack of consistent information impedes to make critical decisions supporting innovation
Compromised business dynamics with negative impact on managing resources effectively
© 2011 SAP AG. All rights reserved. 4
Overall Impact From Bottom Up By poorly managed master data
Business Execution
Analytics
Master Data
Time
Qualit
y le
vel
Quality of master data dramatically impacts transactional and analytical
processes
What is worse, you’ll only notice it after the damage is already done
M&A
One-off cleansing
© 2011 SAP AG. All rights reserved. 5
Establish Trust in Your Key Information SAP Solutions for Master Data Management
SAP’s solutions for Master Data Management facilitate data consistency across
multiple systems for streamlined business processes (operational MDM) and
enterprise reporting (analytical MDM) while ensuring data stewardship and master
data governance.
Multi-domain coverage supporting diverse implementation styles and usage types
Generic infrastructure plus domain-specific business packages and ready-to-run
applications
Support for SAP Business Suite-centric and heterogeneous landscapes
Industry-specific and horizontal use case coverage
© 2011 SAP AG. All rights reserved. 6
SAP Enterprise Master Data Management Integrated Solution Suite Addressing All Customer Needs
SAP Master Data Governance SAP NetWeaver MDM
Out-of-the-box, domain-specific
governance applications built on SAP
Business Suite to centrally create,
change and distribute master data
Multi-domain capability
to consolidate and share
master data across
system landscape
SAP BusinessObjects Data Services/Information Steward
Industry leading data quality, integration, profiling & visualization
© 2011 SAP AG. All rights reserved. 7
SAP NetWeaver Master Data Management Multi-domain coverage and versatile use across the enterprise
Consolidate and Harmonize Your Master Data
Extract, load and de-duplicate master data from SAP or non-SAP systems
Provide key mapping information and align key data across the entire organization
Build Business Processes on Excellent Master Data
Create and maintain master data in a collaborative and controlled process
Increase Data Quality
Guarantee high data quality with SAP NetWeaver MDM and SAP BusinessObjects Data Services capabilities
Apply Pre-defined Business Scenarios
Product Information Management
Customer Data Management
Global Data Synchronization
…
© 2011 SAP AG. All rights reserved. 8
MDM
Consolidation with Sustained Data Quality Using native MDM capabilities and BusinessObjects Data Services
Load data from SAP and non SAP
sources
Leverage native MDM capabilities
and/or SAP Business Objects
Data Services to raise master
data quality
Cleansing
De-duplication
Validation
Enrichment
Use MDM processing layer for
Mass maintenance
Workflow-orchestrated
processing
Provisioning of key mapping
Manage
Data Quality
A1 = B2
© 2011 SAP AG. All rights reserved. 9
MDM
Load data from new systems
Match new data to internal,
already consolidated data
Quick access to consolidated
information
Provide key mapping information
to subsequent
migration tools
Acquisition
acq1000 i4711
acq1001 i0815
Merger & Acquisitions (System Consolidation) Integrate the heterogeneous world while raising data quality
Create
Key Mapping
© 2011 SAP AG. All rights reserved. 10
Harmonization Through Data Distribution Raise data quality in heterogeneous landscapes
Subscribe remote systems to enrich master
data with centrally consolidated globally
relevant information
Distribute data to remote systems
(SAP and non-SAP)
Perform local completion of master data
with application-specific information if
required
MDM
Distribute Consolidated
Master Data
… … … …
© 2011 SAP AG. All rights reserved. 11
Collaborative Data Creation Ensure consolidated master data from the beginning
Collaborative data creation
process leveraging SAP
Business Process
Management, involving
Multiple approval levels e.g.
different managers or
departments
Sustained data quality checks
and global duplicate checks
prior to data creation ensure
high quality master data
MDM repository contains
consolidated and reliable
master data fueling enterprise
business processes
SAP NetWeaver BPM
NW
MDM
Create
and syndicate
Request
Search
Check Approve
Web Service calls
© 2011 SAP AG. All rights reserved. 12
Jane Smith
4418 N. Str. Chicago, IL 60611
Leverage best-in-class data quality
capabilities (cleansing, house
holding/address validation, fuzzy
matching, auto-merge, and survivorship)
Predefined business content for
customer data facilitating integration
with SAP landscapes
Open interfaces for use in
heterogeneous environments
Configurable export mechanisms for
SAP analytical applications
Customer Data Management One view of customer information anytime anywhere
Analysis
Jane Peters
North Street Chicago, IL 60600
Jane Peters Smith
4418 North St. Chicago, IL 60610
© 2011 SAP AG. All rights reserved. 13
Predefined business content for
product data facilitating integration
with SAP landscapes
Rich product content management
Product classification, hierarchy and
relationship management fueling
cross- and up-sell potential
Print/web publishing including layout
and production
GEAR
Parts 1038-GID
Product Information Management One view of product information anytime anywhere
A124K
Parts
GEAR
Publish
Gears BR-2K
SPIDER GEAR
© 2011 SAP AG. All rights reserved. 14
Optimized Supplier Spend Reporting Building the Basis to Optimize Supplier Maintenance
Cleanse Consolidate Analyze
MDM
Extract
BW
ERP 1
Part:
0815
Legacy
Supplier
791979
ERP 3 Supplier
851981
Enable consistent view on supplier
spend data
Provide trusted data enabling accurate
reporting facilitating the right business
decisions
Easy-to-deploy with predefined content
and data flows
Direct business impact
© 2011 SAP AG. All rights reserved. 15
Aggregate Physician Spend Enable consistent view on physician spend data
Mr Michael Schmidt Dr.
St. Joseph's Hospital
330 East 63 Avenue Suite
10B
New York NY 10021-7706
Total Expenses : $ 5,000
Mike Schmidt
University of New York
330 S 63rd St # 1000
Manhattan, NY 10012
Total Expenses: $ 4,000
Mr. Micheal Schmidt
Holy Family Clinic
330 E 63rd Road
New York NY 10065
Total Expenses: $ 1,800
Mr. Michael Schmidt, Dr.
Schmidt Practice
330 E 63rd St Ste 1000
New York, NY 10065-7706
Total Expenses:
$ 10,800
Enable consistent view on physician
spend data
Determine when total expenses
exceed spend limit
Provide trusted data enabling accurate
reporting to prevent violation against
legal requirements such as “Physician
Payment Sunshine Act” in the US NW
MDM
© 2011 SAP AG. All rights reserved. 16
Data Pool
Global Data Synchronization Leverage master data consistency across the supply chain
Reduce supply chain costs
with comprehensive
solution for consumer
product companies
Certified to publish
enriched product data to
1Sync data pools
Unidirectional
communication with R/3
Data Pool
Global Registry
SYNCHRONIZATION
© 2011 SAP AG. All rights reserved. 17
NW
MDM
SRM
Supplier Catalog Management Manage supplier catalogues seamlessly in the procurement process
Supplier Catalogues
Load of supplier catalogues into
SRM/MDM catalogue
Quick data access by
in-memory enabled parametric
search
Integration into procurement
process within SRM and ERP
Procurement
Manage
Supplier Catalogues
© 2011 SAP AG. All rights reserved. 18
SAP NetWeaver Master Data Management 7.1 Cross-domain MDM Infrastructure
Lexmark wins Gartner MDM Excellence award 2011
Great flexibility in data modeling and support for complex data structures
Optimized inbound & outbound processing, e.g. Native MDM adapter for SAP NetWeaver PI
Option to use SAP BusinessObjects Data Services for integration of external data sources
Integration with SAP NetWeaver standard administration and life-cycle components
Optionally leveraging SAP BusinessObjects data quality and data integration capabilities
Model-driven generation of Web services
Integration with SAP NetWeaver BPM for collaborative data management
© 2011 SAP AG. All rights reserved. 19
SAP NetWeaver MDM 7.1 SP08 Availability
What’s the current release?
SAP NetWeaver MDM 7.1 SP08 in unrestricted shipment
Where to find further information about SAP NetWeaver MDM?
Go to SDN
> General information: https://www.sdn.sap.com/irj/sdn/nw-mdm
Where to download MDM 7.1?
http://service.sap.com/swdc
> SAP Software Distribution Center
> Download
> Installations and Upgrades
> Entry by Application Group
> SAP NetWeaver > SAP MDM > SAP NetWeaver MDM 7.1
© 2011 SAP AG. All rights reserved. 20
SAP NetWeaver MDM – Selected Customers Global 2000 companies are leveraging MDM today
SAP NetWeaver MDM Customer examples
The system properly supported master data centralization,
harmonization and syndication
The system “played well with others” and was not dependent on
purchasing other SAP systems
We liked where SAP was going with NetWeaver and the vision of
enterprise SOA
Increased quality in master data
Increased efficiency (internally & our vendors)
Platform for consolidation of common Nordic master data
Ease of use – making life easier for our users
Where to be used: R/3, other ERP, POS, internet, print
To be able to consolidate vendor data from our local SAP and non-
SAP systems
A tool compatible with our global SAP landscape and it’s current
deployment of NetWeaver components
Support growth to other vital areas of Global Master Data
Management within Ericsson
SAP NetWeaver MDM Customer examples
Web-based ecommerce for retail and wholesale products
Customers can place orders, check inventory, pricing, search and find
across thousands of items
Meet compliance mandates for better reporting
Business optimization based on single view of customers, suppliers,
materials and employees
Enterprise MDM for consolidation, harmonization for all object
domains i.e. 6m customer, 180K vendors/ supplier, 1.8m material
masters
Early ROI estimates at $10-18M
SAP NetWeaver MDM Customer examples
Managing one view of product data
Reduced administrative costs
Improved response time to distributor requests
Reduction in SKU cost from $19/SKU to $ 5.80/SKU
60 % fewer FTE’s required
40% increase in Web Sales
30 % reduction in headcount for data maintenance
Product data updates automatically as opposed to manual efforts that
took 11+ hours
© 2011 SAP AG. All rights reserved. 24
A few years ago we did a survey of our internal supply chain within our internal
companies and discovered that 40% of our orders got stuck at some point due to
master data inconsistencies. This highlighted the need to focus on increasing the
consistency of our master data in order to get more effectiveness in how we run
our business. We see big things coming from MDM and the acceptance level
from our master data team suggests that we have a winner here and we want to
make use of it.” Roderick Hall, Project Manager for Business Information, Ericsson – High Tech
“
Customer Testimonials
The number of systems and the number of interfaces we are reducing are quite
significant, and we expect to lower our SG&A costs.” Gabriele Bauman, SAP Technology Lead, Nortel Networks
“
© 2011 SAP AG. All rights reserved. 25
SAP NetWeaver MDM – Success Stories Learn how MDM can help companies realize meaningful value
© 2011 SAP AG. All rights reserved. 26
Summary Key Take Aways
SAP NetWeaver MDM being the cross-domain infrastructure
technology for enterprise-class master data is one key
constituent in the SAP Master Data Management portfolio.
With SAP NetWeaver MDM 7.1 customers can benefit from
substantial data modeling enhancements, optimized data
inbound and outbound operation, and additional connectivity
options.
SAP will lead the industry in helping our customers to turn master
data into a differentiating corporate asset facilitating best-run
business execution and decision-making.
© 2011 SAP AG. All rights reserved. 27
Social Media on the Rise: Be always up-to-date with what’s going on in MDM
Follow our MDM Twitter account: @SAPMDMgroup
Regularly check our MDM sites on SCN @
http://www.sdn.sap.com/irj/sdn/mdm
Thank You!
Contact information:
Markus Ganser
EIM Solution Management
markus.ganser@sap.com
© 2011 SAP AG. All rights reserved. 40
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