Sanford Bernstein Conference 2012Imperial Tobacco Group PLC

London, 20 September 2012

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Disclaimer

Certain statements in this presentation constitute forward-looking statements. Any statement in this presentation that is not a statement of historical fact including, without limitation, those regarding the Company’s future expectations, operations, financial performance, financial condition and business is a forward-looking statement. Such forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially. These risks and uncertainties include, among other factors, changing economic, financial, business or other market conditions. These and other factors could adversely affect the outcome and financial effects of the plans and events described in this presentation. As a result, you are cautioned not to place any reliance on such forward-looking statements. The forward-looking statements reflect knowledge and information available at the date of announcement of the full year results and the Company undertakes no obligation to update its view of such risks and uncertainties or to update the forward-looking statements contained herein. Nothing in this presentation should be construed as a profit forecast.

This presentation does not constitute an offer for sale or subscription of, or solicitation of any offer to buy or subscribe for, any securities of the Company nor should it form the basis of or be relied on in connection with any contract or commitment whatsoever.

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Driving Quality Growth

Alison Cooper Chief Executive

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Our Business Model

MaximisingShareholder

Returns

MaximisingShareholder

Returns

High MarginProfits

StrongCash Flow

Sales

ReinvestKey enablers

Consumer insights

Operation & supply chain alignment

Shaping our environment

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HY12 Financial Highlights

MaximisingShareholder

Returns

MaximisingShareholder

Returns

High MarginProfits

StrongCash FlowSales

Reinvest

Tobacco: +3.3%

Key strategic brands: +12%

43%

Interim dividend: +13%

Buyback: £500m per annum

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Consumer Motivationsa differentiated consumer understanding

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in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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Total Tobacco Experiencesa differentiated portfolio

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imagery on our website.

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The Right Mindseta differentiated “how”

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Motivations the Key to Quality Growth

more consumers,

more occasions

new consumer experiences

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90

100

110

120

130

FY10 FY11 FY12 E

Key Strategic Brands Sales Growth

* Key strategic brands: Davidoff, Gauloises Blondes, West and JPS

Key

Str

ateg

ic b

rand

s N

SV In

dexe

d11% NSV; 5% volume CAGR since 2010

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Davidoff Growth Momentum

Video

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Glide-Tec Innovationreinforcing brand differentiation

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in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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Glide-Tec N

umbe

r of s

kus

Number of markets

over 1 billion cigarettes sold

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Innovation Pipeline delivering scalable initiatives

.

SE

Target 2014August 2012April 2011

DevelopmentFeasibilityConcept

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On Market Innovation

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in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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availability & advocacy

maximising revenue growth

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Regulation: Newsflow = Rapid Progress

Display Bans: less than 2 countries per year over 10 years (10%*)

Graphic Health Warnings: 5 countries per year over 12 years (30%*)

SiPPs bans: 6 countries per year over 8 years (25%*)

Plain Pack regulation has bigger legal hurdles

Australia FranceBrazil RussiaCanada TaiwanIreland ThailandNew Zealand UKNorwaySingaporeSouth AfricaTurkeyUruguay

Newsflow Generators Progress

*percentage of 200 markets

Rational markets in the majorityRational markets in the majority

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Regulation: Consumer Perspective

Minimal impact on incidence

SiPPs changed consumption occasions

Plain packaging:

doesn’t impact consumption occasions

branded reassurance important

total experience matters

price may be more relevant to some

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appear in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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Regulation: Our Perspective

Track record in highly regulated markets

Ongoing focus on combating illicit trade

Unique combined consumer & portfolio positioning

opportunities in all markets

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Quality Growth: Spain

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Portfolio & Innovationnew consumer experiences

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in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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Pricing & Customer Engagement

Best in class pricing models

Excise forecast accuracy

New formats & pack sizes

Only sales out model

Availability @ 99.9%

First Trade Advocacy programme

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28.0%

28.5%

29.0%

29.5%

30.0%

Oct-10 Jan-11 Apr-11 Jul-11 Oct-11 Jan-12 Apr-12 Jul-12

Driving Quality GrowthM

AT

mar

ket s

hare

%

Domestic blond cigarettes plus fine cut tobacco plus domestic cigars

portfolio focus delivering

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Quality Growth: Russia

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Portfolio & Innovationnew consumer experiences

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in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

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Pricing & Customer Engagement

Key brands interaction

Excise engagement

Excise increase strategies

Modern Trade Channel focus

Retail Partnership Programme

Distributor Alignment

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Driving Quality Growthbrand focus delivering

90

100

110

120

130

140

Q2 11 Q3 11 Q4 11 Q1 12 Q2 12

volu

mes

(ind

exed

)

West Maxim Davidoff Style

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Driving Quality Growth

MaximisingShareholder

Returns

MaximisingShareholder

Returns

High MarginProfits

StrongCash Flow

Sales

ReinvestKey enablers

Consumer insights

Operation & supply chain alignment

Shaping our environment

our business model

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Driving Quality Growth

a differentiated consumer

understanding

a differentiated portfolio

a differentiated “how”

a differentiated approach

This space appears blank because we have removed the images that appear

in the presentation.

This is because we currently donot feature tobacco product brand

imagery on our website.

Sanford Bernstein Conference 2012Imperial Tobacco Group PLC

London, 20 September 2012