SALES OF iPHONE 4 IN CHINAToo much people!Lack of iPhone 4???

Statistic iPhone 4 MORE THAN 40,000 (1 day)

Pre iPhone 100,000 (6 weeks)

What’s going on? Quantity Demanded

Quantity Supplied ←Prediction

If my theory is true…Change in Demand and Supply for sales of iPhone 4 in 2010

According to my research…

LIMITSiPhone 4

Change in Demand and Supply for sales of iPhone 4 in 2010

REAL GRAPH

Loss??

Change in Demand and Supply for sales of iPhone 4 in 2010

Winner & Loser Winner: Apple, Consumers in China (people who actually bought iPhone 4), Unicom

Loser:Consumers in China (people who couldn’t get iPhone 4), China Mobile, China Telecom

Unknown: Other smartphone companies, iPhone related goods companies

Analysis1. Sell iPhone 4, all at once

2. Sell iPhone 4, gradually

\TAKES TOO MUCH TIME!/

\BOOOOOOOOOO/

\GALAXYYYYYY

SAMSUNG!!!/

\I didn’t get one YET!!!/

\ME TOO!!/

Which one is better?2. Sell iPhone 4, gradually

- Everyone can get iPhone

- Low risk

- Can control the quantity supplied