A Producer’s Tale:Using Data-Driven Decisions to Impact the

Production of your Game.

Hello!I am Sabrina Carmona.I am a Producer at King, in Stockholm.

@sa_carmonasabrina.carmona@king.com

Content:

Data benefits for a Producer

Data impact on Pre-Prod

Data impact on

Production

What do Producers want?1

What do Producers want?While making a game, this time.

1

Confidence that right decisions are being taken.

Will this idea work?

Confirm Hypothesis.

What are my benchmarks?

How can I impact my business?

Data should be part of everyday decisions.

How can Data impact Pre-Production?What can we solve before entering Production?

2

Fun?

A/B TestTwo groups. Run tests simultaneously.

Analyze ResultsCompare & Contrast. Create actions, backlog items.

Collect DataMake a survey, use tracking, focus groups.

Level 10

Level 15

Level 20

Player progression?

Scope for HLHow much content is needed?

Target audienceWho are you making this game for?

Game difficultyFine tuning the learning curve and FTUE.

How can Data impact Production?Fine tuning ambition & KPIs.

3

Ambition &Expectation

Find your benchmark.Defining your business goals and aligning stakeholders expectations to the game.

Prepare features for post-launch.What you develop in Production can be tracked and verified after a small launch.

Player Engagement & RetentionMore than just monetization. Observe player behaviour with Pre-SL launches.

“

Conclusion:

◇ Start asking questions as early as possible.◇ Use data as an extra layer of confidence.◇ Focus on users’ behaviours.◇ Data is an input, not a decision making.◇ Unite data team and production team!◇ Common goal: SUCCESS!

Thanks!Any questions?You can find me at:◇ @sa_carmona◇ sabrina.carmona@king.com

CreditsSpecial thanks to all the people who made and released these awesome resources for free:◇ Presentation template by SlidesCarnival◇ Photographs by Unsplash