Post on 25-Dec-2015
SELLINGASSOCIATES
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Leveraging Online Social Networksfor Professional and Personal Success
Greg HollyPresident
Selling Associates, Inc.
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Speaker Introduction
Regional Director, Central & Canada
Enterasys Networks, Inc.A division of Siemens Enterprise Communications
President
Selling Associates, Inc.An independent Sales Consulting firm
Fund Raising Chair
Geneva Film FestivalAn annual Independent Film Festival event
sponsored by the Geneva IL Cultural Arts Commission
• 25 years experience selling complex technology solutions
• 18 years team leadership expertise
• BSEET Degree from DeVry University in Chicago
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• Married 25 years
• 2 Daughters ages 17 and 19
•Grew up in Elk Grove Village IL
•Lived in Plano TX for 15 years
• Now live in Geneva IL since 2005
• Well travelled both U.S. & International
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What is Social Networking?
• A “one-to-many” channel of communications– How you feel
– What you think
– What you’re doing
• A personal portal to a worldwide community
• A network of people who share interests and activities
• Connections to people at low costs
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Advantages of a Social Network
Professional• Share or solicit ideas & best practices with industry colleagues
• Project a professional self identity, and promote yourself
• Broadcast a message
• Brand or advertise a product, service, solution, or label
• Find a new job
• Find job candidates
Personal• Stay connected with friends and family around the world
• Reconnect with old friends and former classmates
• Participate in a shared interest group
• Online Gaming
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Popular Social Networking Websites
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Establishing a Virtual Profile
• Are you building a professional or personal Social Network?
• Who is your target audience?
• Which contacts will be invited into this Social Network?
• How will this Social Network be leveraged in the future?
• What image do you want to project?
You
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Inviting Friends
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Me
My Network
You
Your NetworkYou
Your Network
Me
My Network
Friend Invite
Accept Invite
Explore for additional friends
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Building Your Social Networks
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You
ProfessionalSocial Network
(e.g. LinkedIn)
PersonalSocial Network
(e.g. Facebook)
Friend Invite
Friend Invite
Co-workers
IndustryColleagues
Customer Prospects
Employer Prospects
Job Candidates
High SchoolClassmates
CollegeAlumni
Hobbies and
Activities
Friends and
Family
Neighbors
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Communicating Within Your Network
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You
Your Boss Future
BossYour Priest
Your 11 yr old
Niece
My job sucksI was partying
until 2am again
YourDrinking Buddy
Your Sister
Personal Network
What’s On Your Mind? ShareI’m writing a Cloud Computing Whitepaper…
My daughter got a scholarship to DePaul
Professional Network
YourCo-workerIndustry
Colleague
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Leveraging Your Social Network
• You have visibility to all contacts across your entire network
• Your contact network is searchable
• Key words in your profile make you visible to searches by others
• You get answers to questions from industry experts
• Many employers only consider candidates from LinkedIn
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Leveraging Your Professional Network
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You
1 Degree Away
Friend
3 Degrees Away
2 Degrees Away
Friendof Friend
Introduction Request
Introduction Request
Introduction Request
Response to Introduction Request
Target Contact
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LinkedIn Demonstration
• Home Page
• Profile
• Network Statistics
• Joining Groups
• Asking Questions
• Search Engine– People
– Companies
– Jobs
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Social Networking has changed the game!
• The way we communicate
• The way we work
• The way we play
• The way we are perceived
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