Post on 08-Apr-2018
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Simon Berry
simon@colalife.org
colalife
The Royal Society of Medicine
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Fact 1:You can buy a Coca-Colavirtually anywhere in the
World. Even in developingcountries.
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Fact 2:1 in 7 children indeveloping counties die
before their 5th birthday.
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Diarrhea-Related Dehydration Still a
Top-Killer of Children in Developing World
8
Over 1 million children
still dying from diarrhea-related death each year
More children die from
diarrhea related illness
than Malaria, HIV/AIDS
and Measles combined
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No real progress in thelast 25 years
Fact 3:
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Why the Emphasis on ORS?
MDG # 4 - Time is Running Out!
Millenium Development Goal #4: Reduce by two-thirds, between 1990and 2015, the mortality rate of children under 5
innovation
needed
incremental
improvement
Mortality dropped 1.8%
per year (1990-2008)
Mortality must decrease
10.5% per year 2008-2015
to reach goal
1990 2008 2015
100
72
33
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colalife Mark III aidpod
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~1985-88 the idea was born in NE Zambia
Lack of mass media: the idea stalled
Key milestones
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Key milestones
2008 published concept online, featured on BBC Radio
2008 The Coca-Cola Company engaged
2008-2010 - testing the idea through Open Innovation:
10 universities; 10+ national/internationalconventions
Over 15,000 online supporters Direct help from 200+ people, from 21 countries
May 2010 won 15,000 - UnLtd Social EnterpriseAward
French fund-raiser
~1985-88 the idea was born in NE Zambia
Lack of mass media: the idea stalled
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Pilot design
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Delivery through the private sector
Distributor
Wholesaler
Social marketingSocial marketing
Assess ability to pay
Inject subsidy here
Niche application - AidPods are mothers kits
Margins are made at every step
Subsidy determined by ability/willingness to
pay
Social marketing/sensitisation
crucial to turn need into demand
The Aid
Pod is the only thing thatis new
Subsidy injected at distributor level
Pilot features:
AidPods introduced into crates at theWholesaler
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AidPod Anti-Diarrhoea Kit (ADK) ORS
Zinc
SODIS Bag
Soap
Educational materials
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Key assets
Local intelligence and buy-in
2 years of stakeholder idea/development Global level expert support
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Develop the plan for the pilot
Finalise this with Zambian partners
Seek funding
Run the pillot and publish the experience live
http://colalife.org/blog
What next?
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And after that?
About thinking differently Building unlikely alliances to do extraordinary things
Sector
Organisation
Sector
Organisation
Innovation The place to be!Ludo Lauwers
Vice Chairman
Janssen Pharmaceutica
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to be continued . . . .
PLEASE join us online:
@colalife
facebook.com/colalife
colalife.org/blog
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