Post on 21-Aug-2015
• A particular product, manufactured by a particular company, under a particular name
• A brand is a product, service, or concept that is publicly distinguished from others in the prevailing market
• A company's brands and the public's awareness of them is often used as a factor to evaluate the company
• Worldwide, more than 2 million nonprofits compete for limited volunteer hours, donor money, and other resources. Rotary has a great story to tell, but we need to tell it more simply and consistently.
• Our research has taught us better ways to frame our strengths and bring our core values to life.
• By providing a clear, consistent image of Rotary — what we stand for and how we differ from other charitable organiztions — we offer prospective members, donors, and volunteers a strong vision of what it means to engage with us.
Why Rotary’s distinct brand identity?
A Global Survey about Rotary revealed startling facts:
The Reality Check
40%Never Heard
of Rotary
40%Knew
Name Only
20%Were
somewhat familiar
Is it the right way?
Rotary Club
Dehradun
Rotary Club
Chandigarh Central
District 3080
Rotary International
Rotary Club
HaridwarRI District 3080