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District 5630 Membership Seminar

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Outline:

Question

How are “we” doing with membership in Rotary

Retention

A “Younger Rotary”

Resources

Comments and Questions

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Question

Is Rotary a business?

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If we are a business…..

What business are we in ?

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If we are a business…..

What is our Purpose / Goal / Mission ?

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How are “we” doing with Rotary Membership ?

As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members

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Rotary InternationalMembership

33,548 Clubs – 1,223,807 Rotarians

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How is Rotary growing (or staying even) ?

More Rotary clubs and less members per Rotary club

As of July 1, 2009 – 33,548 Clubs – 1,223,807 Members

As of July 1, 2004 – 31,925 Clubs – 1,231,276 Members

Net new clubs 1,623 Clubs

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Approx. 424,000

Approx. 403,000

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Less than 1/3 of Rotary Membership

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Club Member Demographics

Rotary Worldwide

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Approx. 1,391

Approx. 1,339

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Retention…..

“The high turnover rate in existing clubs is the most pressing membership issues facing

Rotary today”

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Retention…..

Why do you stay with your club?

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Rotary InternationalMembership

Retention…..

Why do you stay with your club?

The opportunity to serve others:

Local Community

International

Fellowship / Fun

GREAT programs (Educational)

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Another Question

Can anyone NOT name the Rotarian that invited you to join Rotary?

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We were all given a very special gift…..

We were given the “Gift of Rotary”

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Retention

Percent of Membership (years in Rotary):

Less that 1 year 10%1 – 2 years 14%3 – 5 years 17%6 – 10 years 19%10 years or more 40%

41% have been a Rotarian for less than 5 years!

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Rotary InternationalMembership

Retention…..

Area of Rotary Existing Member

Retention Rate

New MemberRetention Rate

% Terminated with< 3 years of membership

Rotary Worldwide

73% 78% 50%

North America 70% 73% 50%

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Retention…..

Most Members Leave Rotary……

“Because they don’t know what they don’t know about the organization they joined”

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Retention – Seven Steps:

Identifying well – qualified members

Introducing prospective members to Rotary by informing them about RI programs and the club’s service efforts

Inviting prospective members to become club members Inducting new members in a dignified and meaningful manner Educating new members with a formal orientation program

Quickly involving new members in club committees, activities, fundraisers, board meetings, weekly club meetings, and social activities

Educating members on a continual basis through a formal continuing

education program

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A “younger Rotary”

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A “younger Rotary”

Percent of Membership: June 30

2009 2006

Age < 30 2% 1%Age 30 – 39 9% 10%Age 40 – 49 19% 23%Age 50 – 59 30% 30%Age 60 – 69 24% 22%Age 70 + 16% 14%

70% are over 50!

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A “younger Rotary”

I would like for you to meet someone…..

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A “younger Rotary”

Why do Young Adults not want to join our Rotary Club?

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It is not convenient

Don’t have the time

High cost of membership

Don’t like to “meet”….. I would rather be “hanging”

Different ways to communicate

Involved for educational and networking reasons

Global thinking

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Does all of Rotary have to change ?

How do we “add value” to our future generations ?

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Another Question…..

Why did General Motors Fail?

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So what is a possible answer?

Community Based Rotaract Clubs

Rotary-sponsored service club for young men and women ages 18 to 30.

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So what is another possible answer?

New Generation Rotary Clubs

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How about another possible answer?

E-Clubs

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Membership Resources

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Comments or Questions

Thank you for your GREAT participation !