What is the business of

public radio?

Ross ReynoldsCom546

March 2, 2009

1901 ‘broadcast’ - the process of scattering seeds.

1907 ‘broadcast’ - to scatter or disseminate radio messages.

“Radio:

Prophet or Profiteer?”

"public interest,

convenience and

necessity”

Pew Research Center

Pew Research Center

• 75% of Americans were involved of some form of social media.

• More than 85% of Americans 23 to 34 are using some form of social media

Source: Forrester Research

What is the Business

of

Public Radio?

• Technology

• Convenience

• Programming

• Audience Loyalty

Radiogeddon

•Re-purposing.

•Embedding.  

•Building Community

Image citations

Radio photo – Ross ReynoldsKUOW logo - KUOW-FMNPR logo – National Public RadioI-phone - Apple.comQuestion mark – Powerpoint clip artEvolution – Flickr, Naked Eyes (Creative

Commons)

Contact info – Ross Reynolds rossrey@gmail.com