Practical Tips in Social Enterprising

Rommel T. Juan

Binalot Fiesta Foods, Inc.

October 16, 2013

Aldaba Theater, University of the Philippines

Quezon City, Philippines

Kung Walang Tiyaga

Walang Binalot

The Binalot Story

Entrepreneurial Family

CHILDHOOD MEMORIES

Discussing Business over Dinner

Entrepreneurial Family

CHILDHOOD MEMORIES

Dad – made Jeeps

CHILDHOOD MEMORIES Entrepreneurial Family

Mom – Managed a school

CHILDHOOD MEMORIES Summer Jobs

Painting

School Chairs

Collecting

Nails

CHILDHOOD MEMORIES Early Selling Experience

I sold…

Small Toys

Voltes V Stickers

View Master

CHILDHOOD MEMORIES Early Selling Experience

College

•Selling “I SURVIVED THE COUP DE ETAT

PHILIPPINES 1989”T-shirts

•La Salle UAAP Fan

La Salle UAAP Fan

T-Shirts

AFTER COLLEGE Discovering the Market

AFTER COLLEGE Discovering the Market

The year was 1996. Tired of the

usual fast food choices in the

metropolis, a group of young

enterprising individuals…

Raffy Juan

Aileen Anastacio

Rommel Juan

THE FOUNDERS

Was born

THE NEW CONCEPT

GUERILLA SURVEY

Picasso Bldg.

formerly Blanco Center Condo

GUERILLA OPERATIONS

Flyering

GUERILLA MARKETING

It was in Jupiter St., Makati City…

Our very Modest Outlet!

THE FIRST BRANCH

The Asian crisis …Demand for delivery went

down

1997: YEAR OF TURMOIL

OUR SAVING GRACE

Shangrila Mall

My Girlfriend x

Now my wife

Then these

came along

The Fruits of our Love All so Beautiful They All Take After Me

Now…

Back to

SLOW GROWTH

Expansion with only ONE Branch a year

from 1996 - 2003

Megamall Robinsons Galleria

THE YEAR OF REALIZATIONS

Franchising…

Our very first Franchise

Intramuros

THE YEARS TO COME

Greenbelt 1 Starmall - Shaw

Opened more Binalot branches

Robinsons Otis

Continued Expansion …

Market Market Binondo SM San Lazaro

THE YEARS TO COME

Opened more Binalot branches

Continued Expansion …

Alphaland Southgate RCBC California Garden Square

Eastwood Robinsons Pioneer Hanston

THE YEARS TO COME

Opened more Binalot branches Continued Expansion …

Robinsons Metroeast Pasig Hampton Robinsons Novaliches

Marikina Valenzuela Raha Sulayman

THE YEARS TO COME

Provincial Branches Continued Expansion …

Panglao Bohol Tagbilaran Bohol Iloilo

Subic La Union Cagayan De Oro

VISION

To be the Preferred Truly

Filipino quick-service restaurant in the

Philippines which promotes Filipino

Culture and sustains the environment

CORPORATE VALUES

At Binalot, we value . . .

Team Work, Loyalty, Joy, Integrity,

Creativity and Efficiency, anchored on

Faith in God

OUR LOGO

The Name, Logo and Mang Bina…

1996

OUR LOGO

The Name, Logo and Mang Bina…

1998

OUR LOGO

The Name, Logo and Mang Bina…

2003

OUR LOGO

The Name, Logo and Mang Bina…

2011

Vivo Tocino

OUR PRODUCTS

Vivo Tocino

OUR PRODUCTS

Love Me Tenderloin

Tips

OUR PRODUCTS

Vivo Tocino Love Me Tenderloin Tips

OUR PRODUCTS

Bistek Walastik

OUR PRODUCTS

Vivo Tocino Love Me Tenderloin Tips Bistek Walastik

OUR PRODUCTS

Bopisticated

OUR PRODUCTS

Vivo Tocino Love Me Tenderloin Tips Bistek Walastik

Bopisticated

OUR PRODUCTS

My Dinuguan and

Only

OUR PRODUCTS

Vivo Tocino Love Me Tenderloin Tips Bistek Walastik

Bopisticated My Dinuguan and Only

OUR PRODUCTS

Anytime Inihaw na

Baboy

OUR PRODUCTS

Anytime Inihaw na Baboy

Vivo Tocino Love Me Tenderloin Tips Bistek Walastik

Bopisticated My Dinuguan and Only

OUR PRODUCTS

where have you BEANS

OUR PRODUCTS

Where have you BEANS

OUR PRODUCTS

you bet PINAKBET

OUR PRODUCTS

Where have you BEANS you bet PINAKBET

OUR PRODUCTS

TOGUE-ther again

OUR PRODUCTS

Where have you BEANS you bet PINAKBET

TOGUE-ther again

OUR PRODUCTS

Along came TALONG with bagoong

OUR PRODUCTS

along came TALONG with bagoong

Where have you BEANS you bet PINAKBET

TOGUE-ther again

OUR PRODUCTS

OUR PRODUCTS Merryenda

OUR ADVOCACIES

Binalot: The Environment

Friendly Concept

OUR ADVOCACIES

The Environment Friendly

Packaging: Banana Leaves

It is your favorite Filipino Dishes

Wrapped in Banana Leaves!

OUR ADVOCACIES

OUR ADVOCACIES

OUR ADVOCACIES

OUR ADVOCACIES

Eco Friendly Packaging

Ebike Delivery Service

The Heart of Binalot

It Started with a Disaster

Typhoon Milenyo

Found the Community

Nagcarlan Laguna

Found a Community Leader

Rodney Oriel

A CSR was born

A CSR was born

Supporting

30

Families

A CSR was born

2007

UPS Award

2008

Anvil Award

It was recognized

2009

Entrepreneur

Franchise

Awards

2009

BID Challenge Award

It was recognized

2010

IACRA Award

It was recognized

It was recognized

INTERNATIONAL

GREEN APPLE AWARDS

FOR

ENVIRONMENTAL

BEST PRACTICE 2012

FAR EAST ISLANDS:

GOLD WINNER

It was recognized

Entrepreneur Franchise

Awards

2013

Binalot.

Over and above business, an

Advocacy for Filipino culture

and values.

The Binalot DAHON Advocacy.

It really is a…

Leaf of Faith

Habagat Advocacies

Habagat Advocacies

Habagat Advocacies

Binalot Entrepreneurship

Tips

1. Be Fast

- Action

- Decision Making

2. Persistence

3. Belief in the product

- Passion

Binalot Success Tips

4.Surround yourself with people smarter

than you

Get consultants, Join Organizations, NETWORK, Have Mentors, Never stop Learning!

5.Don’t fret if your NOT Smart

Most Entrepreneurs are B students

6.Thank your ANTAGONISTS!

Binalot Tips

1. Be Original!

2. Do What You Enjoy Doing!

3. Always be Positive!

4. Think of the Environment!!

Pahabol Tips

5. Visit the

Booth

Pahabol Tips

Get the one and only, original

Order from Maxine!

Pahabol Tips

Before we end!

Like us on facebook.com/binalotfiesta

Follow us on twitter.com/binalot

Paalam….sa ngayon!

WAKAS!