IMEX Frankfurt

May 26th 2011

Global Business Trends and the Implications for the Meetings Industry

May 26th 2011

Rohit Talwar

CEO - Fast Future

rohit@fastfuture.com

www.fastfuture.com

www.convention-2020.com

• Global strategic foresight study to help the meetings industry prepare for

the decade ahead - Industry-wide sponsors

• Multiple outputs Nov 2009 – December 2011

• Current studies on future strategies for venues and destinations

Convention 2020

Growth is not Guaranteed*

*Thinking is Back in Fashion

Transformational Change?

It’s Only Just Begun

Demographic Destinies 2 billion more people in 40 years –

Demographics is Driving Economics

1998

448 691 5231739

344

1998

729

4157

1030

585

Source : United Nations2010 2050

Life Redefined –Lifespans are Increasing

Under 50’s have 90% chance of living to 100.

Aubrey de Grey suggests we could live to 500 or 1000we could live to 500 or 1000

What are the health, housing, consumption and resource implications?

What kind of opportunities will be created?

BCG’S 2011 Global Challengers and Emeriti: Origin Countries

33

2020

25

30

35

14

86

54

3 32 2

1 1 1 1 1

0

5

10

15

Source: Boston Consulting Group, January 2011

New Industry Models and Mindsets

Swoopo - The $17,739 iPad

Access vs. Ownership

Think Like the Customere.g. Open Innovation

Learning Investments

Telephony• Voice

• Messaging

• SIM card

• Phonebook

• Ring Tones

• Security

Connectivity• Cellular

• Up to 14 bands

• WLAN/BT

• GPS

• NFC

• FM

TMT – Convergence and Immersion

Data/Enterprise• 100Mbps

• Email

• IMS

• Browsing

• VPN

• PIM

• Ecommerce

• Payments

Software• Protocols

• Middleware

• Applications

• User Interface

• Minimize fragmentation

Multimedia• Camera 8-16M

• Camcorder

• 24M Color Display

• Memory (160GB)

• Multiformat A/V • HD Video/TV out

• Games

(50-100M Tps)

• DRM

What I Want – When I Want

New Analytics and a New Knowledge Infrastructure

Internet of Things

Augmented Reality / Interactive Data Eyeglasses

Haptics / Holograms / Interactive Surfaces

Future Growth Industries

Green Buildings - $600Bn by 2015

Source: PR Log, December 2010

Rising Infrastructure Spending

• CIBC projects up to $35 trillion in public works by 2030 (1)

• Annual spend:

– North America – North America $180Bn

– Europe $205Bn

– Asia $400Bn

– Africa $10Bn

Airport Expansion by 2020

China from ~150 to 244China from ~150 to 244India from India from ~100 ~100 to to 150150

Opening Up Education

Transforming Healthcare

Green Transport Revolution

New Energy Solutions

Reinventing Retail

Nanomaterials - $100Bn

European Smart Grid - $200Bn+

Bio-pharma - $319Bn by 2020

Source: PwC, ABLE, 2010

Industrial Biotech - $659Bn by 2020

Source: Economist, June 2010

3D Printing - $1Tn+?

Conclusions – Playing to Win

• Think Customer

• Focus on Growth Markets

• Be Visible

Next Steps – June – Dec 2011

• Venue Strategies

• Destination

StrategiesStrategies

• Technology

Timeline

• Association Events

• Corporate Events

Next Steps – How Can You Get Involved?

• Future Reports – Give us Feedback

• Take part in Pulse Surveys

• Contribute Expert Papers

• Run / Host a Workshop / Survey

• Student Essay Competition• Student Essay Competition

• Suggest Research Topics - tell us what you’d like to see =

• Ask about the sponsorship benefits

rohit@fastfuture.com www.convention-2020.com

Fast Future – Meetings Industry Services

• Briefings and workshops for executive

management and boards of venues, CVB’s and

associations

• Customised research on trends, technologies

and new marketsand new markets

• Development of strategies and business plans

• ‘Deep dives’ on key trends and technology

developments

• Consultancy and workshop facilitation on

innovation and new business models

38

Fast Future • Research, consulting, speaking, leadership

• 5-20 year horizon - focus on ideas, developments, people, trends and forces shaping the future

• Clients

– Industry Associations – ICCA, ASAE, PCMA, MPI

– Corporates - GE, Nokia, Pepsi, IBM, Intel, Samsung, GSK, SAP, Orange, O2, E&Y, KPMG, Amadeus, Sabre, Travelport, Travelex, ING, Santander, Barclays, Citibank, DeutscheBankSantander, Barclays, Citibank, DeutscheBank

– Governments - Dubai, Finland, Nigeria, Singapore, UK, US

– Convention Bureaus – Seoul, Sydney, London, San Francisco, Toronto, Abu Dhabi, Durban, Athens, Slovenia, Copenhagen

– Convention Centres – Melbourne,

Adelaide, Qatar, QEIICC

– Hotels - Accor Group, Preferred,

– Intercontinental

– Congrex, Kenes

– Aeroports de Paris / Schiphol Group

Future Convention Cities Initiative• Cities that want to be at the leading edge of delivering business events

• Focus on maximising long term economic benefit of events

• Research, sharing of expertise and best practices

• Meet four time a year

• Initiated and co-ordinated by Fast Future

Hotels 2020: Beyond Segmentation Objectives

• Identify change drivers and

key success characteristics

for the globally branded hotel

sector over the next decade

• Examine the implications for:

– Hotel strategy

– Brand portfolio

– Business models

– Customer targeting

– Innovation

Rohit Talwar• Global futurist and founder of Fast Future Research.

• Award winning speaker on future insights and strategic

innovation – addressing leadership audiences in 40 countries on

5 continents

• Author of Designing Your Future – Published 08/2008

• Profiled by UK’s Independent Newspaper as one of the Top 10

Global Future Thinkers

• Led futures research, scenario planning and strategic

consultancy projects for clients in telecommunications, consultancy projects for clients in telecommunications,

technology, pharmaceuticals, banking, travel and tourism,

environment, food and government sectors

• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De

Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,

ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,

OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,

Siemens, Symbian, Yell , numerous international associations

and governments agencies in the US, UK, Finland, Dubai,

Nigeria, Saudi Arabia and Singapore.

• To receive Fast Future’s newsletters please email

rohit@fastfuture.com

• 50 key trends

• 100 emerging trends

• 10 major patterns of change

• Key challenges and choices for

leaders

Designing Your FutureKey Trends, Challenges and Choices Facing

Association and Nonprofit Leaders

leaders

• Strategic decision making

framework

• Scenarios for 2012

• Key futures tools and techniques

• Published August 2008

• Price £49.95 / €54.95/ $69.95

• Email invoice request to

rohit@fastfuture.com

Our ServicesBespoke research; Identification & Analysis of Future Trends, Drivers & Shocks

Accelerated Scenario Planning, Timelining & Future Mapping

Personal Futuring for

Public Speaking, In-Company Briefings, Seminars and Workshops

Identification of Opportunities for Innovation and Strategic InvestmentStrategy Creation &

Development of Implementation Roadmaps

Design & Facilitation of Innovation, Incubation & Venturing Programmes

Expert Consultations & Futures Think Tanks

Personal Futuring for Leaders and Leadership Teams

Example Projects• Public and private client research e.g. :

– Convention 2020 – the Future of Business Events

– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events

– One Step Beyond – Future trends and challenges for the events industry

– Hotels 2020: Beyond Segmentation – Future Hotel Strategies

– The Future of Travel and Tourism in the Middle East – a Vision to 2020

– Future of Travel and Tourism Investment in Saudi Arabia

– Aviation and Airports e.g. Aviation 2030

– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030

– Scenarios for the global economy for 2030 and the implications for migration

– Designing Your Future (Published August 2008) – book written for the American Society

of Association Executives & The Center for Association Leadership

– Global Economies – e.g. The Future of China – the Path to 2020

– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers

– Winning in India and China

• Strategic advice to industry players

• Confidential advisory and coaching services to CEOs and top teams

• Public speaking at public conferences and in-company events

• Future thinking workshops and retreats

Example Clients