Rod Drury keynote - Xerocon NZ 2013

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Xero CEO Rod Drury's presentation from Xerocon NZ 2013. Xero is beautiful online accounting software that connects small businesses and their accountants together in the cloud.

Transcript of Rod Drury keynote - Xerocon NZ 2013

XEROCON ELEVATEAUCKLAND

Beautiful accounting software

Global updateRod Drury CEO, Xero

XEROCON ELEVATE

Doug Edwards1938-2013

XEROCON ELEVATE

Thank you from Xero

XEROCON ELEVATE

800 attendees. Amazing.

XEROCON ELEVATE

AmandaArmstrong

Introducing

XEROCON ELEVATE

1. Access to capitalHelping the entrepreneurs to understand financial management so they can plan growth properly, and credibly. Management ability often seen as a funding blocker.

2. Sales is a craft not an artMarketing and sales is a professional discipline.

3. Customer understanding is fundamentalBuild products and services around a customer need.

4. Management is a team sportTeams built on trust and complimentary skills sets will be more effective.

5. Clear differentiationIdentifying and communicating your differentiator is the foundation of any venture.

Entrepreneurial challenges

XEROCON ELEVATE

• 135,000+ paying customers!

• 5,800 Xero accounting partners

• 350 staff

• Dual listed on NZX and ASX

• Shares up 7x since IPO

• $85m cash to invest

• Chasing a million customers

2007 2008 2009 2010 2011

Momentum

2012

XEROCON ELEVATE

Wellington SydneyBrisbaneAuckland

Melbourne Milton KeynesSan Francisco

7 offices

XEROCON ELEVATE

• 160 servers

• 10TB of financial data, over 100TB managed

• 1,300,000 requests per minute

• 320,000 average bank lines imported per day

• $33b invoices processed in NZ in 2012

• $84b invoices processed globally in 2012

Facts

XEROCON ELEVATE

Trainers100+

Accountants4500+

Add-ons200+

Bookkeepers1200+

Developers150+

Banks4000+

Vibrant ecosystem

XEROCON ELEVATE

Client accounting conversion

AccountsProduction

The old way

Small business owner Accountant

Data Data

XEROCON ELEVATE

Small business Accountant

The single ledger

Bank rec

Invoicing

Expense claims

Fixed assets

Reporting

Practice management

Workpapers

Tax

Financialdata

XEROCON ELEVATE

Bringing it all together

Bank rec

Invoicing

Expense claims

Fixed assets

Reporting

Practice management

Workpapers

Tax

Financialdata

Practice StudioXero Business

XEROCON ELEVATE

Payroll – Australia

Tax – New Zealand

Reporting – New Zealand & Australia

Proven track record

I love this tax module guys – I just completed a trial IR10 and GST return – goodness me it is just so easy! Bloody hell why wasn’t I on this a year ago?

A very excited Xero user

XEROCON ELEVATE

Modern PracticeUpdate

XEROCON ELEVATE

Vendors mobilising to help

XEROCON ELEVATE

Office 365

• 20% reduction in price. E3 plan now $29.50/user/mth

• 25GB cloud storage for email

• 92% reduction in additional storage price to $0.30/MB

• Link email to clients coming

• SharePoint out of box too hard

XEROCON ELEVATE

Content!Open content architecture

Xero marketing templates

XEROCON ELEVATE

Office 365 special offers

• Four special offers

• Eg. sign up to Suite Files for 12 months, only pay for 9 months

• Visit the booth today!

Beautiful accounting software

Benefits of partnering with Xero

XERO PARTNER PROGRAM BENEFITSAs a partner of Xero you can get free software, training, promotional material, dedicated support and so much more. We’re on the same team – it’s a true partnership.

New Zealand Partner Program Benefits | www.xero.com/partners

Status Level STARTER BRONZE SILVER GOLD PLATINUM GROUP PLATINUM

Organisations (excluding Ledgers) 1-4 5-24 25-99 100-499 500+ 1000+ across group

Free program membership

Free Xero Partner Edition – including range of exclusive resources

Free Xero Business Edition – large plan

Dedicated Account Manager

Enablement Specialist for conversions and technical accounting queries

Free email support

Free Introduction & Essentials training

Free Marketing Resource Guide

Invitation to free Xero quarterly forums

Free directory listing on xero.com –

Free Partner banners on xero.com –

Free Xero stickers & instructional video –

Free co-branded collateral –

Free Practice Manager & Tax – –

Free brochure display stand – –

Contribution towards client events to promote Xero with 10+ attendees

– – $300 ex GST $300 ex GST $300 ex GST $300 ex GST

Access to preferential o!ers from Xero solution partners and service providers

– –

Free Workpapers – on release – – –

Eligibility for Xero Advertising Fund* – – –

* Terms and conditions apply

XEROCON ELEVATE

Competitive update

XEROCON ELEVATE

• Virtually all small business accounts in NZ available through Xero, via our partnerships.

• On average:2-3 bank accounts per business25% of businesses in Xero with multiple banks

Banking

XEROCON ELEVATE

Partner Bank Feeds

4.5m

Yodlee1.5m

Manual3.3m

Paypal600,000

10 million bank statement lines imported every month

XEROCON ELEVATE

Banking – the future• Bank feed self provision via online banking

• Better coverage of credit card feeds, other account types, extended data

• Batch payments upload - foster agency arrangements

• Online large bill pay• Pre-Merchant – Up to $200

• Merchant – Up to $1,000

• Bank direct >$1,000

ASB leading the charge• Technology innovation partnership

• Preview of new FastNet Business app

• Marketing to support small business ecosystem rolling out this year

XEROCON ELEVATE

Purchase Orders + Quotes + Stock + Projects + V2 Reporting

Finishing the platform

XEROCON ELEVATE

Xero & farming: grass growin’ slowly

XEROCON ELEVATE

• Over 40 firms use Xero for farming clients

• Tailored resources How-to guidesChart of accountsLivestock schedule templatesExample reports

• Email farming@xero.com to get them now

Green shoots

XEROCON ELEVATE

These guys – we need your help with

In progress

Feeds important

XEROCON ELEVATE

ReceiptBank solution – available now

Ruralsuppliers

Xero invoice

They’re here today, go have a chat!

XEROCON ELEVATE

Future farm reporting in XeroLivestock

Transactions

Trading account

Livestock schedules

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Rural bank feeds

Workpapers

API partners

• Practice staff only• Record quantities & values• Transactions from bank rec, invoices, journals• Aging (YE rollover)• Year end stock journals

• Practice staff only• Trading accounts• Schedules for livestock,

dairy, cropping etc • Reconciliation reports

XEROCON ELEVATE

Farming Financial SystemsOSPRI

MyFarm, Deloitte

Seeds being sown

Landcorp, MAF, Tru-testSilver Fern Farms

Ballance

AHB, NAIT

XEROCON ELEVATE

http://www.companies.govt.nz/co/1830488

XEROCON ELEVATE

Single Ledger next steps

Bank rec

Invoicing

Expense claims

Fixed assets

Reporting

Practice management

Workpapers

Tax

Financialdata

Practice StudioXero Business

XEROCON ELEVATE

Data and documents are separated

Financial Data Documents

XEROCON ELEVATE

Single Ledger now has documents

Bank rec

Invoicing

Expense claims

Fixed assets

Reporting

Practice management

Workpapers

Tax

Financial dataand documents

Practice StudioXero Business

Beautiful accounting software