Post on 17-Aug-2014
description
ROCK STARBY SLIDES THAT ROCK
how to brand like a
At SLides That Rock, music is part of our DNA.
SO WE GOT REALLY EXCITED WHEN WE FOUND THIS BOOK!
THINGS WE LEARNeD ABOUT
rock star branding!3
STAND OUT
1
KISS
IS NOT THE BEST
IS DIFFERENTKISS
MAKEUP, PYROTECHNICS AND ALTER-EGOS
THEY STAND OUT!
IN 1983 KISS REMOVED THE MAKEUP
JUST ANoTHER ROCK BAND WITH LONG HAIR
KISS Mötley Crüe
KISS WAS NO LONGER UNIQUE. FANS LEFT.
BUT KISS CAME BACK - WITH MAKEUP!
NOW ON TOUR - WITH Mötley Crüe!
BEING ‘THE BEST’ IS SUBJECTIVE
BEING UNIQUE IS NOT
STAND OUT AND ATTRACT!
MINI COOPER
BE CONSIsTENT
2
AC*DC
GREATNESS STARTS WITH A CLEAR AND
CONSISTENT IDENTITY
since 1974 AC*DC HAS BEEN ABOUT ONE THING
ROCK’N’ROLL
OF THEIR SONG TITLES CONTAIN THE WORD
ROCK20
ANGUS YOUNG HAS ALWAYS PERFORMED IN SCHOOL UNIFORM AND PLAYED THE GIBSON SG
ALL THEIR ALBUMS Have AC*DC WRITTEN IN THE SAME FONT (SQUEALER)
CLEAR CONSISTENT IDENTITY!
MCDONALDS
BUILD A TRIBE
3
JIMMY BUFFETT
IT’S MUCH MORE THAN MUSIC.
IT’S A LIFESTYLE!
THE CAREFREE LIFE ON A TROPICAL BEACH
FUELED BY MARGARITAS, MUSIC AND SUNSHINE
JIMMY BUFFETT GAVE UP CONTROL AND LET HIS FANS BUILD A TRIBE
PARROT HEADS
LOCAL CHAPTERS
CONVENTIONS
EVEN A GAME ON FACEBOOK
BUILD A TRIBE! Fans recruit fans
HARLEY DAVIDSON
THINGS WE LEARNeD ABOUT
rock star branding!3
3. BUILD A TRIBE
2. BE CONSISTENT
1. STAND OUT
YOU WILL FIND MORE AWESOME STUFF
IN THE BOOK.
THE AUTHOR, STEVE JONES, DID NOT ASK OR
PAY US TO DO THIS PRESENTATION.
WE JUST THINK THE BOOK ROCKS!
NOW GO
BY SLIDES THAT ROCK
ROCKYOUR BRAND!
PHOTO CREDITSIN THIS PRESENTation we have used a number of ROCK STAR photos
where we have not been able to determine the actual owner.
We HONOR and respect THEse UNKNOWN PHOTOGRAPHERS for theIR AWESOME WORK.
By using these images, we might very well have F*cked up and BROKen a few copyright laws. We do not want THE FBI or hells
angels to show up at our house. if we have messed up your life by using your photo, let us know. RESPECT.
www.slidesthatrock.com
SLIDESthat rock
@slidesthatrock