International Marketing Strategy International Marketing Strategy

RJ. Liow

Entrepreneur. Author. Speaker

About AYS

AYS Group:

Our VisionA specialty partner for International Market Entry, Halal Ecosystem and MICE

Our Mission:“To assist our customer partners to be successful in their business endeavor.”

AYS is the Executive Committee Member of Malaysia Exporters Association

AYS is the Executive Treasurer of Malaysia-Iraq Business Council

AYS’ investment in FMCG markets: Halal Ready to Eat Meals

We have an excellent & proven track record in creating winning brands

AYS is a MICE Specialist: “We build Brand, not just an event”

Strong Strong Endorsement Endorsement from the industry from the industry

A 1-InnoCert Double A’s A 1-InnoCert Double A’s Rating CompanyRating Company

AYS is an Award Winning Industry Thought Leader

We think out of the box, and are able to assist you to fine tuning your operation, prepare and connect you to the

international markets

We speak & share our views in international conferences:

1. World Halal Week Conference 2013 & 2014, Kuala Lumpur

2. World HRD Congress 2013, Mumbai, India

3. Food Ingredients Asia - MEGAtrends 2013, Bangkok, Thailand

4. Healthcare Supply Chain Conference 2013

5. Effective Entry into Indonesia Halal Market

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Introducing AYS’s unique expertise…

Wealth of knowledge & hands on experience in the Halal New Economy

CEO of AYS receiving “Best Halal Product Award” from the former Prime Minister of Malaysia

Media Media coverage: coverage: Print & TVPrint & TV

www.marketinghalal.com.my

“Halal Entrepreneurship” A 3-Stage Learning Program

Stage 1: Primary StageSetting Up A Credible Halal Business

Stage 2: Intermediate Stage Managing A Profitable & World Class Halal Business

Stage 3: Advance StageEffective Marketing Strategies of Halal Products for Domestic and Global Markets

International Marketing Strategy International Marketing Strategy

Marketing: •Process to direct an organization's goods and services to consumers in order to make a profit.

International Marketing: •Similar process but takes place in more than one country.

International market:

•Incredibly diverse•Untapped potential •Profitable opportunities•More complex

Requiring coordination of processes in order to be successful.

•Basic marketing principles are applicable to all markets around the world.

•The difference: apply those principles in different environments

•Issues are outside of their direct control

•Need to adapt their strategies

•Examples of issues:

• political, economic, cultural, technological and social situations experienced in different countries.

•As an international marketer, your task is:

• Formulate your marketing mix • Adapt them to work within your target

market

•There is no guarantee that what works in one country or region will work in another.

•The key to success is your market research and understanding, and how you use it to effectively adapt your products and services.

Marker Selection Consideration

5 most commonly considered factors in practice:

Product nature

Importation regulations

Past experience

Available export led network

Distance to home market

International Market Entry Strategies

5 most commonly used strategies:

Export

Contract Manufacturing

Foreign Direct Investment

Joint venture

Acquisition

Building a sustainable business

1.The Fundamental:• Vision, Leadership, Winning Team

2.Critical Success Factors: • Intellectual properties, Marketing mix, Operating

systems, Communication, Cash flow

3.Managing Downside: • Gross margin, Reduction in cost of goods,

Overheads

4.Going Global: • Expand market coverage

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Google “Liow Ren Jan”

Connect with me at Facebook & LinkedIn

Email us: info@ays.com.my