Brand in five.Who do we admire?
Sheona MichieHead of Brand & Marketing
1991
1998
2001
2003
2004
2005
2006
2008
2010
Tim Berners-Lee opens up the internet to all
Google
Apple iPod and Wikipedia
Apple iTunes and Linkedin
Facebook and Flickr
YouTube and Bebo
Twitter and Spotify – Macmillan rebrands.
Apple iPhone
Apple iPad (brand outperforms Microsoft)…
A world of change.
Shaking up the competition.
Who would you support?
Leading the sector.
2006 2008
Changing the sector.
2006 2012
The story.
A brand to admire.
The story.
Angels of death. Life-force for people
affected by cancer.
The story.
Invisible, old, Modern, open,
feared. collaborative, loved.
The approach.
A brand to admire.
Doing simple things well.
The support.
A brand to admire.
Opening up the door to supporters.
Opening up the door to supporters.
The promise.
A brand to admire.
- Big
- Simple
- Differentiated
- True
Delivering on promises.
Visit the CharityComms website to
view slides from past events, see what
events we have coming up and to
check out what else we do:
www.charitycomms.org.uk
Conference
2 July 2015
London
Brand development:
building a brand that
deliversSponsored by
WiFi: RRPN1
Password: kmrhja12
#charitybrand