RethinkING InfographicsData Design Delivery & Discretion

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Presented by: Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGallKurtis Beavers| Senior Designer & Illustrator | KA+A | @kjbeaversSharlene Boodram | Viral Media Coordinator| Slingshot SEO | @SharleneBoodram

About

Slingshot SEO provides professional SEO services to more than 100 clients across the country. We are driven by a tireless passion to make deserving brands digitally relevant. Slingshot SEO was ranked #58 on the 2011 list of Inc’s 500 Fastest Growing Companies, and was #14 on the 2011 Tech200.

KA+A is a multi-disciplinary brand and experience design consultancy. We help companies define, articulate and execute brand strategies and user experiences that drive long-term success.

About

2011 Assessment

Links•Expected Range 1-40•Case study:

• 3rd party site• 669 links • 7988 social shares

Social•Expected Range 500-9000•Case study:

• self hosted• 24 links • 7664 social shares

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How infographics help SEO

Add topical relevance to a keyword and product category

Drive search traffic

Increase brand visibility

Build domain trust and authority through links

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3 Things to considerBefore building your infographic

deliverymessageaudience

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How we interact…

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SELF HOSTED

CBA

Placement Options

both

considerSocial SharingTrafficLinks

3rd party

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Building for Virality

Social Sharing Buttons

Facilitates social sharing

Drives diverse traffic to the landing page

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Building for Virality

Anchor Text Link

Keyword links to the page within a domain we are trying to rank

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Building for Virality

Alt Image Text

Brief description of what the image is in the correct context

paradise-or-peril-infographicparadise-or-peril-infographic

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Building for Virality

Embed Code

Increases the potential for reposting of the graphic by viewers

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Re-Squeezing the Orange:When to bring infographics back to life

rightaudience

right message

RightTime

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Re-Squeezing the Orange:Tips for bringing infographics back to life

Promote on different social platforms

Promote at different times to reach a new audience

Conduct different promotional tactics to increase exposure

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Re-Squeezing the Orange:Benefits of bringing infographics back to life

Increased opportunity for discovery

Increased brand visibility

Increased traffic and social engagement

Increased link potential

Pete Gall| Director of Brand & Content Stragety | KA+A | @PeteGall

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60k40k20k

0 05/09 06/08 07/10 08/11 09/11

60k40k20k

0 05/09 06/08 07/10 08/11 09/11

30k20k10k

0 05/09 06/08 07/10 08/11 09/11

Infographics – Growth Over Time

Links

Social Shares

Pageviews

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Track your results!

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Interested in learning more?Visit: http://www.slingshotseo.com/clients/case-studies/