Solving the Integration EquationBig Agency Facebook & Twitter Tips, Tools, & Best Practices

PART ONE

GETTING TO KNOW YOU

FIRST…A SHOW OF HANDS• Agency?• Consultant?• Corporate?• Small business owner?• Freelancer?• Superhero?

WHAT WE’LL COVER

• Facebook and Twitter basics

• Social networks overview

• Trade & Save case study

• 5 big takeaways to make you a social superhero

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PART TWO

INTEGRATION IN ACTION

The problem:

Dynamic content

Variety of channels

Engaging with influencers

Mix of messaging

The solution:

Influencer Ambushes Geek Beat LIVE

Tongal Videos

Influencer Ambushes

THE RESULTSMore than 20 million social media impressions

More than $3 million in retail trade-in value

3x the use of the Trade & Save app versus prior month.

82K devices traded in – 2.5x the average monthly device trade-ins

KEY LEARNINGS• Video is a great way to tell

a story

• Get to know your influencers

• Set your goals based on the data you have

• Integrate, integrate, integrate:

• Across departments

• Among agencies

• With other promotions

• Everywhere you can!

TOOLS WE USED:

Posting Content• Spredfast• Hootsuite• Google+• Pinerly• Ustream

Listening/Measuring• Radian6• SM2• Tweetreach• Platform analytics

(YouTube,Facebook)

PART THREE

MAKE IT WORK FOR YOU

GET LAUNCHED

If you’re just getting started or need a kick start on Twitter or Facebook, tie into an event or larger promotion, e.g.:

• Conferences (like this one!)

• Product launches

• Tweet chats

• Relevant hashtags

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Not this.

GET HELPTools are a dime a dozen, but you want to know how to pick the right one? Ask this question: “does this tool help us achieve our goals?”

• Bonus: what not to ask:

• Does Mashable like it?

• Does <insert social media powerhouse> use it?

• Will it make me look cooler at tonight’s happy hour?

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Publishing

Tools I’ve used:Monitoring/Measurement

GET AMPLIFIED

Work with influencers to amplify your message and get your content in front of new audiences.

Some tips:

• Stay on target!

• Be transparent

• Provide something awesome

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GET CONTENTThe day you link your Twitter and Facebook posts together is a very sad day. Save yourself by building out a content calendar with:

• Cultural holidays

• Special promotions

• Content campaigns

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GET MEASURED

Map out what you want to achieve before you start your campaign. What are you trying to achieve?

• Grow your base

• Increase engagement

• Drive site or store traffic

• Impact sales

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