Post on 19-May-2015
Team SYENE Presented by Tuhin Das and Sarah Sayed
October 3rd, 2010
Renovate your home, build a dream.
Support habitat for humanity while promoting environmental responsibility
Objectives
1) Business Objectives:– Increase Sales, visitor frequency, spending
habits of current customers
2) Social Objectives:– Further promote aluminum can project to build
houses and other initiatives– Support Habitat for humanity
Comparisons to Similar Social Ventures
Organization Venture Services Outreach MediumOxfam Second hand
storeClothes and accessories, books, music, moves
- online retailer provides online gift cards for birthday gifts and occasions
Salvation Army Thrift Family stores
Second had outlet for bargain shopping
- Promoted by the Salvation Army through TV and donations campaigns
- Minimum information on the website, an online store locator
- student clubs , Community centers
Goodwill industries
Goodwill Stores discounted clothes, appliances, furniture
- Online auctioning site, face book, twitter- Online store locator - Promotion by the organization
Stardust building supplies
Supplier Environmental responsibility
Building supplies, new and gently used items. deconstruction s
- website- golf fundraiser, free makeover for individual in
need - demolition for high profile celebrity - raffle to win kitchen cabinets
Build It Green! NYC
supplier retail outlet for used and surplus building materials
- website, featured items- public: co-hosted tennis table ping pong
tournament- TV: ReUse makeover ABC show, CBS, - magazine awards, Newspaper ,non-traditional
employment for woman- University programs to get volunteers/ interns
Targeted Marketing & Messaging
Small contractors• Meet BOB
Young Couples/ do-it-yourselfers
Retirees/ do-it-yourselfers
Interior Designers/ do-it-yourselfers
Tech Savvy
Price SensitiveRadioWord of Mouth
RadioPrice Sensitive
Flyers
E-NewslettersPrice SensitiveFlyers
A B
CD
E-NewslettersPrice SensitiveFlyers
ReStore Flyer• Target do-it-yourself is and trade contractors
• Printing costs subsidized
•Recruit high school student for distribution
•look up potential suppliers- strategic distribution
• Tim Horton’s, community centers local business
• no HST tax
Radio Announcements
• Chin radio : Looking for home renovation supplies? Restore retailers offer deep discounts on new and lightly used building materials. New inventory comes in every week, quality products at over 50% off the retail prices. 100% of Restores sales directly go to Habitat for Humanity’s affordable housing projects in the Ottawa area. Visit habitatnrc.com more information.
• University Radio Stations:Looking for social and environmentally responsible home renovation and décor material? Restore is a non-for-profit volunteer based retailer that offers incredibly low prices on new and lightly used building materials. New inventory comes in every week; Find that perfect one-of-a kind design piece. 100% ReStores profits support Habitat for Humanity affordable housing projects in the Ottawa while actively reducing landfill waists through recycling programs. Visit habitatnrc.com more information.
Community Outreach• presence in local fundraisers and/or sporting
events – volleyball tournament, 5K, 10K runs. T
• partner with related local organizations, – high profile fundraisers, BBQ, banner, tee-shirts
• promoting Habitat for humanity
• renovation projects for media coverage
• recruit high local school student– pop cans to build homes
• environmental organizations in Ottawa – Friends of the Central Experimental Farm – Friends of the Earth.
“Unique objects at unbeatable costs “
“Renovate your home, build a dream.”
Prototype Webpage
Prototype Webpage
Targeting new audiences
Low Cost Banners
• Clear ReStore Brand Positioning • Piggy Backing technique
Summary of Recommendations
• Separating the ReStore branding and giving it it’s own identity – Tweaking the website to increase ReStore’s presence– Social Media Presence
• Four Identifiable Target Marketing Groups– Custom flyers and e-newsletters to the different target audiences
• Traditional Marketing Techniques– Radio broadcasts– Use of best practices identified from other stores and organizations
• Cause Outreach– Local community events– BBQs– Local sports event (fundraising)– Partnering up with local environmental organizations– Engaging local university and high-school students