OnDTH Services

Supervised By:Mr. Jitendra Sevag

Presented By:Gunjan MathurRahul GandhiRitu NahataPankaj DewaraNicky Solanki

INTRODUCTION ABOUT DTH SERVICE

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Introduction about DTH service • It is a digital satellite service.• Since it makes use of wireless technology,

programs are sent to the subscriber's television direct from the satellite, eliminating the need for cables and any cable infrastructure.

• DTH services also provide the finest of picture and sound quality which is considered to be second to none worldwide.

• Changes in technology on both satellites and in the reception dishes have made the use of DTH much more widespread.

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Introduction to DTH service

• DTH services were first proposed in India in 1996. But they did not pass approval because there were concerns over national security and a cultural invasion.

• Finally in 2000, DTH was allowed.• There is no limit on the number of companies

that can apply for the DTH license.

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Advantages Of DTH over Traditional Cable TV

• Better Clarity.• No theft of signals through jumpers. • Dynamic Program Packages to choose from.• Electronic Program Guide (EPG) which

provides you with the current and next program on all channels.

• Parental Lock which safeguards your children’s viewing options.

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KEY PLAYERS IN DTH SERVICES

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Key players in DTH services

Corporate Group Service TATA TATA SkyZee Dish TV Airtel Airtel Digital TVReliance BIG TVVideocon Videocon d2hSun Sun DirectDoordarshan DD Direct +

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TATA Sky

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Packages in TATA Sky

9* Any two (2) regional packs free in all the packs

Diwali Offers in TATA Sky

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Total Saving if compared with 1 month subscription

Airtel Digital TV

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Packages in Airtel Digital TV

12*Two (2) free channels pack with every pack

Diwali Offers in Airtel Digital TVPackage

New Value Plus

Economy Mega Ultra

Time Period 14 Months ` 1992 ` 2652 ` 3636 ` 4368

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Total Saving

Package

New Value Plus

Economy Mega Ultra

Time Period 14 Months ` 332 ` 462 ` 606 ` 728

Dish TV

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Packages in Dish TV

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Diwali Offers in Dish TV

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Total Saving

Superstar Offers in Dish TV

• Recharge your Platinum Subscription and get sure diamond and jewellery voucher worth ` 4000*.

* On purchase of ` 8000 or more of diamond and jewellery you will get discount of ` 4000.

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Videocon d2h

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Packages in Videocon d2h

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Diwali Offers in Videocon d2h

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Total Saving

BIG TV

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Packages in BIG TV

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Diwali Offers in BIG TV

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Total Saving

DATA COLLECTION SOURCES (SHOPS)

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Marketing Strategies of Baheti Electronics

MRP Offer Price

TATA Sky ` 999 ` 900

Airtel ` 1690 ` 1500

Videocon ` 1690 ` 1550

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Baheti Electronics and Electricals provides Discount offers on various packages by reducing its commission from distributor to make the pace in sales.

Marketing Strategies of D. R. Audio’s

D. R. Audios provides Heavy Discount offers on various packages by reducing its commission from distributor to make the pace in sales.

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MRP Offer Price

TATA Sky ` 999 ` 700

Airtel ` 1690 ` 1250

Videocon ` 1690 ` 1300

Marketing Strategies of Singhal Electronics

• Singhal Electronics attracts customers using free gifts strategy on every purchase.

• On Purchase of any product, A 1 GB pen drive is free.

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Marketing Strategies of Samsung Plaza

• Samsung Plaza believes in maintaining customer relations to increase its sales.

• At Samsung Plaza customer is welcomed with sweets as it’s a festive time.

• Whether a visitor makes a purchase or not, a 10% discount voucher is gifted to him which is applicable on every product.

• Another strategy it is using is of discount on high cost STB’s i.e. discount of ` 500 on DVR STB.

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Financial Strategies of All the Retailers

• Every company provides retailers with a handsome amount commission. Retailers can provide discounts and schemes by reducing their commission.

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Company Commission to Retailers

Airtel Digital TV ` 425 per connection

TATA Sky ` 300 per connection

Reliance BIG TV ` 375 per connection

Videocon d2h ` 300 per connection

Dish TV ` 300 per connection

Sun Direct ` 225 per connection

HR Analysis No. of Employees

Communication New Recruits

Bonus given

Training Provided

Knowledge about the product

Baheti Electronics

2 Average 2 (Part Time)

` 50 per sale of DTH

High High

Singhal Electronics

1 Low 1 - Low Average

D R Audio 2 Average 1 (Part Time)

` 1000 on Diwali

Average High

Samsung Plaza

3 High - ` 1000 on Diwali

High High

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Tie up of DTH services with various Electronic Companies

DTH service company Electronics companyAirtel Digital TV SamsungTATA Sky LGBIG TV Onida

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COMPARATIVE STUDY

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Types of STB

DTH Services

Normal HD DVR

Airtel √ √ √TATA Sky √ √ √Dish TV √ √Videocon d2h

√

BIG TV √

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Customer Satisfaction through Quality

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Most Popular

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Market Share

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Hidden charges

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Satisfaction through after sales services

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Conclusion

Best Better Good Average Airtel Digital TV

TATA Sky Dish TV BIG TV

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After all the analysis and interpretation, we can rank DTH services in the scale of best to average.

BIG BUSINESS MANTRA

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• TATA Sky has highest market share. The only problem is with the after sales services.

• Our Big Business Mantra is to improve the after sales services by following strategies:– Direct feedback from customers with the

frequency of 2 months. – Call us on 1860-425-6633 or SMS us PROBLEM on

56633, our engineer will visit you with in 3 hours.

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• Direct 2 Home offer:– Subscribe for 24 months New Diamond Pack, Lucky

5 people will get a chance to watch Abhishek Bachhan’s latest movie with him at your home on d2h movies.

– 101 Lucky members will get a free subscription varying from 1 months to 6 months.

Direct Hai Correct Hai42

• Celebrity Endorsement • Provide a local news channel to the customer

in every pack. • Accidental + Theft insurance for a year on

View Card for ` 1 only.

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• Provide Active Packs:– Active Games for ` 25– Active English for ` 20– Active Bhakti for ` 15– Active Cookling for ` 15

Wide Knowledge, Least Price

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• Include Colors in Silver Saver Pack.

• Provide Handsome Commission to the Retailers. • Recruit more marketing executives.• Sales Promotion Activities (Gift Vouchers,

Discount Vouchers) and Advertisement in trade fairs.

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