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SocialPsychology

ResearchExaminingConformity

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SocialPsychology

Lesson Objectives:§ To outline Jenness’ (1932) research on conformity.

§ To replicate and outline Asch’s (1951) research on conformity.

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GuessTheNumberOfSweetsInTheJar…

§ Task: ON YOUR OWN & WITHOUT DISCUSSING YOUR ANSWER, writedown how many skittles you think are in the jar on my desk, on thepost-it note provided.

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GuessTheNumberOfSweetsInTheJar…

§ Task: Now as a group, discuss how many skittles are in the jar andwrite your group estimate on a mini-whiteboard.

Group Estimate

1

2

3

4

§ Task: Now, rewrite yourown estimate on the samepost-it note.

§ Did you change youroriginal estimate? If so, byhow much?

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Jenness(1932)

Therewere347skittlesinthejar.

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Jenness(1932)

§ Jenness (1932) was one of the first psychologists to studyconformity. His experiment used an ambiguous situation involving aglass bottle filled with beans. He asked participants individually toestimate how many beans the bottle contained.

§ Jenness then put the group in a room withthe bottle, and asked them to provide agroup estimate through discussion.

§ Question: What do you think Jenness (1932)found?

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Jenness(1932)

§ Jenness found that nearly all participants changed their originalanswer when they were provided with another opportunity to estimatethe number of beans in the glass bottle.

Males FemalesAverage estimate before 790 925Average estimate after 695 878Average change 256 382

MathsQuestion:Calculatethe%changeinestimationsbeforeandafter,forbothmalesandfemales.

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Jenness(1932)

§ Jenness then interviewed the participants individually again, and askedif they would like to change their original estimates, or stay with thegroup's estimate. Almost all changed their individual guesses to becloser to the group estimate.

§ Task: Answer the two questions on your handout.

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Asch(1951)

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Asch(1951)– Replication

§ Task: You will be divided into two groups. Your task is to reproduceAsch’s (1951) research on conformity. You will then have 20 minutesto put together your performance which must ACCURATELY portraythe research.

§ You will then perform your version of Asch’s (1951) research and lookfor errors in each other’s performances.

§ An accurate outline of the Asch method canbe found on your handout.

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Asch(1951)– Replication…

§ How accurate were you…

§ Task: While watching the performance, make a note of ANYinaccuracies with their replication.

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Asch(1951)

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EvaluatingAsch

§ Outline and evaluate research into conformity. (12 marks)

§ Task: Try to come up with 4-5 evaluation points for Asch’s study.Consider the method, ethics and application to everyday life…

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EvaluatingAsch

§ Task: Now select one of the points bullet-pointed and write one‘perfect’ burger paragraph.

3Minutes

Be ready to shareyour point in 3minutes!

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