It Works in the WildOpen Source + Business

Jeffrey A. “jam” McGuire - @horncologneOpen Source Evangelist, Acquia

re:publica 2014 - BerlinCMS Breakfast Edinburgh

It Works in the WildOpen Source + Business or ...

Open Source DeliversBetter Business

Obligatory Twitter Slide

@horncologne / @acquia

#opensource / #Drupal

Who are you?Why are you here?

Jeffrey A. “jam” McGuire

Open Source Evangelist –Acquia

acquia.com/podcasts

@horncologne

jam@acquia.com

1!

Acquia - The Enterprise Guide to Drupal!• Gründer und CTO Dries Buytaert • 400+ Mitarbeiter, in USA, Europa & Australia • 4,000+ Enterprise Kunden • Acquia Support & Hosting, PS – Center of Excellence • 19 Mrd.+ Requests pro Monat auf Acquia Cloud • 700+ Partner

• Founder and CTO Dries Buytaert

• 450+ employees in US, Europe & Australia

• Acquia Software, Support & Cloud

• 19 billion+ requests/month on Acquia Cloud

• 775+ Partners

Acquia – Dream it. Drupal it.

What is ?

Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 22,000+ modulesBroad Community 1,000,000+ on d.oActive Development 26,000+ developersExpert Drupal Services 1000s of companies

World’s largest open source platform

It Works in the WildOpen Source + Business or ...

Open Source DeliversBetter Business

What dobusinesses need?

Profitability (aka $)

Or “success” as you define it ...

• Faster Speed of Innovation• Reduced Cost of Risk

• Faster Time to Market

• Best-of-Breed, Integrated Solutions

• Better Quality, Security, Accountability

To be profitable, I need ...

1. Innovation:• Faster Speed of Innovation• Reduced Cost of Risk

2. Cost savings:• Faster Time to Market

3. Efficiency/Productivity• Best-of-Breed, Integrated Solutions

4. Risk mitigation• Better Quality, Security, Accountability

To be profitable, I need ...

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

But what is open source? ...

Open Source Delivers:

Open Source = Four Freedoms

Use it: for anything, anywhere, foreverStudy it: understand what you are usingModify it: fix it, make it betterShare it: redistribute, sell, give back

"In the world of computer software, open source communities develop and improve ideas organically, based on concepts and practices that work. Driven by innovation contributed by individuals, open source simply means that a system is available to any who wish to contribute.

It provides the fastest possible rate of improvement for ideas."

One Way Forward: The Outsider's Guide to Fixing the Republic.

- Lawrence Lessig, 2012

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

Let’s check ...

Open source delivers all this?

February 2012 March 2012 April 2012

Pinterest hits 10M unique visitors

New Drupal module created for website

Users “pinned” images

15 Drupal sites go live with Pinterest integration

1. Open source: Innovation & Agility

Open Source software supported by a large, active community keeps you on the cutting edge of innovation.Pinterest, @font-face Drupal modules,Mongo DB Drupal integration, Composer, … ?

Modular, open source solutions give you faster, cheaper time-to-market.

NYSE

Agility

“Users generally have a much more accurate and detailed model of their needs than manufacturers have ...”Eric von Hipple, Democratizing Innovation

http://www.flickr.com/photos/29233640@N07/6086350983/sizes/l/in/photostream/

2. Open Source: “zero” price tag

A zero price tag lets me ...

Proprietary

IT CostsPersonnel

HostingBandwidth

Design(Recurring) Licensing fees

Vendor lock-in Data lock-in (buy it back?)

Vendor roadmapVendor release cycle

When it happens

Open Source

IT CostsPersonnelHostingBandwidthDesignNo licensing feesInvest in your teamInvest what/when you need1000s of vendorsYou own your dataYour roadmapWhen you need itWhen you need it

“Better, not cheaper”“Phase 2 now!”“Bang for $”“Keep the money in the project”

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Budget == 100 Proprietary FOSS Reallocation

SLA Support / Infrastructure

15 15 0

Software license fees

25 0 -25

Strategy, Design, Features, Training ...

25 35 +10

Implementation 25 30 +5

Testing, QA 10 20 +10

Better, not cheaper.

Rapid Site Launch

Rapid Site Launch vml.com australia.vml.com brazil.vml.com china.vml.com europe.vml.com goodtechnology.com goodtechnology.co.uk gtlondon.co.uk london.vml.com milan.vml.com native.vml.com poland.vml.com qaisconsulting.com southafrica.vml.com southkorea.vml.com tokyo.vml.com vml.au vml.br vmlbrazil.com vml.co.uk vml-gt.com

 vml-gt.co.uk vml.it vmllondon.com vmllondon.co.uk vmllondon.net vmlqais.com vmlqais.sg vmlqais.vml.com wearegoodtechnology.com wearegt.com wearegt.co.uk www.australia.vml.com www.europe.vml.com www.goodtechnology.com www.goodtechnology.co.uk www.gtlondon.co.uk www.london.vml.com www.milan.vml.com www.poland.vml.com www.qaisconsulting.com www.tokyo.vml.com

 www.vml.au www.vml.br www.vmlbrazil.com www.vml.com www.vml.co.uk www.vml-gt.com www.vml-gt.co.uk www.vml.it www.vmllondon.com www.vmllondon.co.uk www.vmllondon.net www.vmlqais.com www.vmlqais.sg www.vmlqais.vml.com www.wearegoodtechnology.com www.wearegt.com www.wearegt.co.uk

Market Presence 1,500,000+ sitesGlobal Adoption 228 countriesExtensive Capabilities 22,000+ modulesBroad Community 1,000,000+ membersActive Development 26,000+ developers

World’s largest open source platform

3. Open source: Efficiency/Productivity

Modular, open source solutions let you keep what works, replace what you need to.

Changingneeds

Keep what works.Innovate when/where you should.

Keep what works.Innovate when/where you should.

4. Open source: Risk Mitigation

Open source licensesput me in control.

http://www.flickr.com/photos/centralasian/5329431523/sizes/l/in/photostream/

Transparency ...

Quality is a common outcomeof transparency.

Security is a common outcome of transparency.

Is Open Source Secure?

“Continuous and broad peer review, enabled by publicly available source code, supports [our] software reliabilityand security efforts”

David M. Wennergren, Department of Defense CIOClarifying Guidance Regarding Open Source Software

“One interviewee from a global pharmaceutical organization believed that his open source WCM solutions were more secure than proprietary ones … Many also feel that the open code base is a particular advantage, as it allows organizations to explore potential security vulnerabilities.”

- Forrester Research, October 2012

Is Open Source Secure?

Auditing is only possiblethrough transparency.

(system of record, compliance, etc.) http://goo.gl/VRzZW

4. Open source: Risk Mitigation

Yours?

1. Innovation2. Cost savings3. Efficiency/Productivity4. Risk mitigation

∴ Open Source == $

Open Source Delivers:

Thank you!

Jeffrey A. “jam” McGuire - @horncolognejam@acquia.com

Jeffrey A. “jam” McGuire

Open Source Evangelist –Acquia

acquia.com/podcasts

@horncologne

jam@acquia.com

Questions?