Post on 01-Nov-2014
description
Relevance 2.0Presented by Justin Foster
Overview• How we arrived here
• What is Web 2.0?
• Top 10 Tech Tools
• What is Next?
• Stump the Geek
How We Arrived HereSocial Trends
• The End of Demographics
• The Rise of Gen Y & Digital Natives
• “Age of Abundance”
How We Arrived HereThe Technology Age
• 28% of US population has a DVR
• 272 million worldwide Social Networking users
• 40% of US cell phone users send text messages
• 65 million iPods sold in US by ‘09.
How We Arrived HereDemocratization of Media
• Fragmentation of media outlets
• Business model in turmoil
• Return of the “citizen journalist”
What Does It Mean? • Old rules; new tools.
• Everyone is connected – or not.
• Transparent, authentic brands will rule.
• We are all micro-brands.
Web 2.0Definition – 2-way content; “Social Media”
> Social networking – Facebook, MySpace
> Social content – blogs, Twitter
> Social bookmarking – Delicious, StumbleUpon
> Social news – Digg, Newsvine
Top 10 Tech Tools1. “Smart” phones (iPhone, Blackberry)
2. Facebook
3. Twitter
4. Gmail
5. Lap-top w/ external hard drive
Top 10 Tech Tools6. Open-source Web (WordPress, Drupal)
7. Google Docs
8. Google Reader
9. Software-as-a-Service (SaaS)
10. iPod
2009 Trends• Feb ‘09 – The real “Y2K”
• Web 3.0
• Mobile expansion
• Customer Retention v. Customer Acquisition
• Meet “The First Globals”
Stump the Geek>> Definitions and terms?
>> How something applies to you?
>> Other trends?
>> Additional comments and questions
About Tricycle• Strategic Purpose Development
• On-line branding/marketing
• Social Media strategies & implementation
• Word-of-Mouth consulting & training
• Sales training
• Personal branding
ResourcesTechcrunch.com
Mashable.com
Lifehacker.com
Betanews.com
Engadget.com
THANK YOU!
justin@thetricycle.com
Thetricycle.com – Company site
Brandmilitia.com – My Blog
@brandmilitia on Twitter