BULLRING BIRMINGHAM  

Bullring Jobs Hub

Birmingham and Sandwell Housing Market Renewal Area

and

Kings Norton New Deal for Communities 1 (KNNDC)

REGENERA 17 – 19 MARCH 2005

Bullring Regeneration

The Context

LABOUR MARKET CONTEXT

Strategic ContextBirmingham and Solihull Strategic

Partnership

Employment Strategy Group

Hub SteeringGroup

Bullring Jobs Hub

Solihull

UHB/TechBelt

NW – IMIWitton

Sector Groups

Health Care

Public Service

Construction

AEGs LIGs

Constituencies/

Wards

East Birmingham

Sparkhill/brook

Solihull

Aston & North

SRB 6

Central & Ladywood

South West

SolihullLSP

IAG

The Programme

Bullring Regeneration• £530 million project

• Europe’s largest city centre retail regeneration project opened September 2003

• 110,000 sq m of prime retail space

• Home to Selfridges, Debenhams, Gap’s flagship store, Next, Zara, USC, Benneton and many more

• 140 shops, cafes and restaurants

• 8,000 staff estimate

• 50 million shoppers visited BullRing in

its first year of operation        

Bullring PartnershipKey Labour Market PartnersThe Birmingham Alliance and ESG

• Birmingham City Council Development Directorate

• JobCentre Plus (JCP)

• Birmingham and Solihull Connexions Service

• Birmingham and Solihull Learning and Skills Council (LSC)

• Birmingham and Solihull Business Link

• Birmingham Chamber of Commerce and Industry

• Birmingham Voluntary Services Council (BVSC)

Working with local Access to Employment Groups

Bullring Partnership

Objectives• Build a strong connection with

employers to provide recruitment and training services

• Provide local jobs for local people

• Develop, design and deliver relevant training support packages for jobseekers and employers

• Promote low staff migration from other Birmingham retailers

• Attract applicants who might not have previously considered retail as a career.

Bullring Jobs HubSteering Group

• Representatives from Bullring Partnership Strategic Senior staff overseeing management and performance of operational activity

Operational Team

• Core team – Secondees from Bullring Partnership employment and training members and The Birmingham Alliance

Linking to

• Local Access to Employment Groups covering Birmingham and Solihull

The Activity

Bullring Recruitment

• Comprehensive “Employer Marketing”

and

• Comprehensive job seeker promotion and marketing via -

• Retailer Presentations - 44

• Customised Training for job seekers – 2000 trained

• Jobs Fairs

• Outreach Activities via Bullring Jobs Bus – 184 venues 15000 enquiries

• Website www.bullring.co.uk - 19000 online applications

Bridging the labour market gap for employers and job seekers

“A fresh start for Birmingham a new future for you”

Bullring Outcomes

                                                                        

Employer take-up117 of 140 the Bullring retailers plus a further 20 concessions recruited staff from the Bullring Jobs Hub.

Job Seekers15,000 visitors to Bullring bus and 19,000 job applications via website

2,604 jobs filled through the actions of the Bullring Hub

 

Bullring job outcomesBy Ward

Profile of successful applicants

2604 via Bullring Jobs Hub

Learning from Bullring Jobs Hub 

The Partnership •  Excellent Learning point – Client data sharing protocol required. Initiate construction focus early Marketing & Communication•  Highly effective for both employer and Job seeker. Learning point - phenomenal response, resource intensive.

Bullring Bus and Outreach •  Highly successful in raising the profile of Bullring jobs in local communities. Learning point – don’t launch too early! Training • 2000 people received effective training.Learning point – Consider more localised training. 

Processes• Central coordination worked well for Employers, but less so for Job Seekers .Learning point - In future Hubs management responsibility for clients will remain with the originating or local intermediary.

Bullring Shopping Centre

Bullring Shopping Centre