Starting and profitably growing a technology business

Ed SchipulSchipul - The Web Marketing Company

www.schipul.com

Goal of business?To make a profit

Who we are

• Schipul (www.schipul.com• Tendenci (www.tendenci.com)

Let’s talk Economics

Crossing the ChasmGeoffrey Moore

Image thanks to: http://www.i-dialogue.com/blogs/

Value equivalency

http://www.mckinsey.com/ideas/books/priceadvantage/index.asp

3 rules of being a billionaire

1. Sell at profit

2. Recurring revenue model

3. Love what you do

http://www.flickr.com/photos/loritingey/350043329/

READ!!!

http://www.flickr.com/photos/santos/27538777/

4 phases of Web biz

1. Web designCommissioned Chapels

2. SEO

• Traffic matters

• Links are currency

• Content is king

3. Web marketingIs direct marketing

4. Social Media

• Your network matters

• Your reputation matters

• Your participation matters

Life is...

• “Life is Difficult” - The Road Less Travelled

Excuses

• “Any Excuse, No Matter How Valid, is Still an Excuse” - The 7 Habits of Highly Effective People, Covey

Easy Success

• No such thing.

• Just work smarter AND harder.

To re-cap

• The goal of business is to make a profit

• How to become a billionaire

• 4 phases of Web development

Thank you!

Ed Schipul, CEOSchipul - The Web Marketing Company

www.schipul.comwww.brandtobedetermined.com

v. (281) 497.6567