UNIT B EVOLUTION

AND MOVEMENT OF

FASHION2.03 Recognize the relationship between

historical events and fashion evolution.

Mood of the decade

• Sandra Day O’Connor—first woman on Supreme Court

• AIDS first identified• Collapse of the

Soviet Union and the expansion of overseas companies

Mood of the decade (cont.)

• Longest bull market in Wall Street history– More luxurious

fashions are introduced as people have more money to spend.

– More luxurious fabrics enter the market.

Mood of the decade (cont.)

• Casual Friday—khakis, polos, loafers, jeans with company T-shirts worn to work

• Internet– Finger-tip access to

global fashion information

– Online shopping

Mood of the decade (cont.)

• Street Fashions– Hip-Hop style– Jeans, logo T-shirts,

windbreakers, all oversized

– Body piercing– Tattooing– Doc Martens– Backpack purses

Mood of the decade (cont.)

• Megabrands– Youthquake with Tommy

Hilfiger– FUBU– Banana Republic– J. Crew– Old Navy, The Gap,

Abercrombie and Fitch– Tweens (8 to 12 years

old), Gap Kids, Limited Too

Mood of the decade (cont.)

• Women’s competitive and adventure sports—Example: WNBA– Athletic shoes– Sports bras

People who influenced fashion

• Princess Diana—most photographed woman ever

• Tommy Hilfiger—“brand image” designer

• Gianni Versace—designer with rock star type sex appeal

• Isaac Mizrahi—high-fashion designer whose line is sold exclusively by Target

• Ralph Lauren—“preppy” styles for men and women

People who influenced fashion

• Music, movies, and television– Garth Brooks—western shirts

– Shania Twain—bare midriffs and tight fitting clothes

– Back Street Boys—“oversized” clothes

– Madonna—the bustier

– Jennifer Aniston—“Rachel” hairdo on Friends

People who influenced fashion

– Russell Simmons—Phat Farm hip-hop clothing

– Sean John Combs (“P. Diddy”)—denim-based signature sportswear for men and boys