Recipay.com : Cook, Post, get Paid / General Presentation 12/2013

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Transcript of Recipay.com : Cook, Post, get Paid / General Presentation 12/2013

THE FIRST CROWDSOURCING PLATFORM THAT REWARDS USERS WITH MONEY AND BRANDS WITH CONTENT & SALES

10/12/2014

Recipay.com is the first multidevice platform rewarding user generated content with cash.

It’s a win-win process : Brands purchase consumer generated content and obtain intellectual property & engagement for their products.

SUMMARY

Our first vertical is food, we started 5 months ago, already making a profit and working with more than 22 brands.

And this is only the beginning!

Thierry BEZIER-MEMBREY 10 years experience advising brands,Worked in Japan for 5 years creating social networks for Dentsu.

Victor de WITT:Serial entrepreneur since 1998, specialized in IT and finance.

TEAM

linkedin.com/in/bezier

linkedin.com/in/victordewitt

There is but little choice for Food brands to communicate with their consumers online: banners, sponsored videos, competitions or pre-rolls have very low transformation rates .

Click rates of 0,01% to 5% are far from efficient considering their investment every year.

Banners do not sell any products.

PROBLEM

Consumers, families, have less and less purchasing power.

What drives their brand preference? It is not the leaflet in their mailbox, nor the TV ad.

There is no passion about choosing a brand, when it’s all about if it’s affordable or not.

A web / phone / tablet platform that allows Brands to ask real consumers to make food recipes with their products.

When users accept the challenge, they can get a coupon to buy the product, make the recipe, post it

and get paid up to 15€ per recipe.

Brands get affordable

content, insight, sales

and preference.

SOLUTION

FIGURES

• NUMBER OF RECEIVED RECIPES

+ 2500

• REGISTERED USERS

+ 5000

• WEEKS N°1 ON FRENCH APPSTORE

2• DOWNLOADS OF THE

SMARTPHONE APP

+ 40 000

• AVERAGE TIME SPENT ON THE APP

8 MIN• OPEN RATE OF THE

NEWSLETTER

17,8%• NUMBER OF CONTACTS

IN OUR OPERA BILLBOARD OPERATION

1200000

• MEDIA COVERAGE

+ 68

• BRANDS USING RECIPAY

+ 23• FACEBOOK FANS

+ 6000

• NEW MEMBERS PER DAY

+100

• MONTHS OLD

5

Customers :

BRANDS

Partners :

How does it work ?

We are a typical Food recipeWebsite

This is an offer page with :- A brief- Coupons- Available offers- Recipes of the community

Your Profile page :- Yes you make money !- Your recipes- Social networks- Shopping list- Reviews

Browse Recipes…

Choose an offer…

And add your recipe !

Brand corner

Android

IOS

Browser

46%

We love Mobile !

43%

11%

Our members are smartphone users

Real community

Real people

IT’ TIME TO MEET US

Victor de WITTVictor@recipay.com

+312 661 197 179

Thierry BEZIER-MEMBREY Thierry@recipay.com

+33 7 88 19 99 77