description
One concept, one face, one supermodel.A no-nonsense message for a brand whose strong point is its identity.Alek Wek, Sudanese by birth but a Londoner by adoption, is the face of thenew fall/winter 08/09 RECA GROUP advertising campaign.This is a woman who needs no introduction: often featured in the work of theworld’s top photographers, a supermodel who walks the runways of all the topfashion shows, lends her face to countless advertisements and often gracesthe covers of the most important magazines, Alek endorses and activelysupports many charitable initiatives in favour of her own country. RECA GROUPhas also designed a small collection of accessories for Alek that describe themodel’s commitment to human rights and her country: so tags, labels, bags &more exploit words of peace to spread a universally accepted message oflove based on the famous graphic logo – I love NY – designed by thelegendary graphic designer Milton Glaser.