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REBECCA BRIDGE @REBECCABRIDGE

I AM A CONTENT

STRATEGIST. GOT

CHEESE?

WHAT MEAN A

“NON SEQUITOR”?

BEFORE WE GET INTO FAILING LIKE YOU

MEAN IT…

I’d like to begin this marketing presentation with

the most logical marketing topic I can think of:

LITERATURE

SHELLFISH BY RICHARD BRAUTIGAN

Always spend a penny

as if you were spending a dollar

and always spend a dollar

as if you were spending

a wounded eagle and always

spend a wounded eagle as if

you were spending the very sky itself.

POEM

@rebeccabridge

FROM “THE CATCHER IN THE RYE” BY J.D. SALINGER

“Take most people, they're crazy about cars.

They worry if they get a little scratch on them,

and they're always talking about how many

miles they get to a gallon, and if they get a

brand-new car already they start thinking

about trading it in for one that's even newer. I

don't even like old cars. I mean they don't

even interest me. I'd rather have a goddamn

horse. A horse is at least human, for God's

sake.” -Holden Caulfield

FICTION

@rebeccabridge

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“Poets are our original systems thinkers. They look at our

most complex environments and they reduce the

complexity to something they begin to understand.”

-Sidney Harman

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What does this have to do with

content marketing?

@rebeccabridge

IF A WEBSITE’S CONTENT

IS SOLID THAT IS POETRY

THIS IS NOT WHAT I MEAN WHEN I SAY

THAT IT’S OKAY TO FAIL BIG AT

CONTENT.

IT’S NEVER OKAY TO FAIL AT THE

CONTENT ESSENTIALS OF A

WEBSITE.

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TAKE CARE OF THE

ESSENTIALS FIRST

LANDING PAGES

PRODUCT DESCRIPTIONS

ABOUT PAGES

CATEGORY PAGES

EVERGREEN CONTENT

TITLE TAGS

ESSENTIAL ONSITE CONTENT

WHEN YOU GET THAT DONE, YOU CAN

MOVE ON TO THE FUN AND FLASHY STUFF,

LIKE METAPHORICAL NOVEL WRITING.

When I say “Fail Big at Content” I mean fail big at

Now That’s a Lot of Resources!

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BUT WE’RE AFRAID TO DO IT AND THAT’S

BADD

WE’RE NOT STARTING CONVERSATIONS,

WE’RE JUMPING IN IN THE MIDDLE.

WE HAVE LOTS OF REASONS TO STICK WITH THE NORM

IT’S TOO EXPENSIVE or

THE CLIENT MIGHT HATE IT or

THE INTERNET MIGHT HATE IT or

IT MIGHT NOT GO VIRAL !!!!!!!!!!!!!!!!!!!!!!

THE REWARD ISN’T WORTH THE RISK

But it’s expensive!

You Know Who Doesn’t Have Cash?

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It Didn’t Go Viral, That’s Not What We Expected. Anyhow, it Did Something Better…

BECAUSE YOU KNOW WHO ISN’T AFRAID TO TAKE A RISK ON CONTENT?

THE BIG BOYS

McDonalds or Coke or Red Bull

First Things First

Is it Racist, Sexist, or Otherwise Irresponsible?

There’s risky -And then there’s just stupid.

Do You Hate It?

You’re Afraid of Failure

Failure ≠ Stupidity

Once Upon a Time…

Failure is how we learn.

It’s how we make adjustments.

Get It Here:

http://bit.ly/1edxceC

@rebeccabridge