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PAID RESULTS

PAID RESULTS

ORGANIC RESULTS

“Good link building is just good marketing.”

~ Justilien Gaspard

“Pay Per Click (also known as Pay Per Ranking, Pay Per Placement, Pay Per Position or

Cost Per Click) enables you to list your site at the top of search engine results by

advertising on keywords that best describe your product or service. It's a dynamic

marketplace - the higher you bid, the higher your advertisement will be displayed in the list.

You pay only when a searcher clicks on your listing and connects to your site. You don't

pay to list, you only pay for clicks or click throughs. This way you only pay for the traffic to

your site, there are no other hidden costs.”

Google CEO, Eric Schmidt at the

2010 Mobile World Congress

Source: What’s Future of Mobile

Search and SEO?. January 11, 2011.

http://www.seomoz.org/blog/whats-the-

future-of-mobile-search-and-seo.

“On average, 27% of all Yelp searches

come from our iPhone App. That number

dips during the week when Yelp.com traffic

surges. Then on the weekend, it moves up

again as people pull out their Yelp mobile

apps when they’re on the go – a trend

we’ve already been seeing for quite some

time!”

“Mobile Apps: Search By Another

Name.” Greg Sterling, Search Engine

Land. http://searchengineland.com/apps-

search-by-another-name-43685

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FROG

Ad Sitelinks

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Content + Links = Search Engine Success