Post on 26-May-2020
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Reaching Millennials
Digital Marketing Specialist
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P&G: 2010-2013
2013-2016
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2016- Present:Crossroads
40k / weekendFastest growing in America
4 sites to 12+
I have a great thing: how to I get people to understand?
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There is no magic button
CONTENTS4 principles of effective marketing
On MillennialsPractical Examples
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Which do you choose?
Which do you choose?
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We make judgements extremely quickly
1. FIRST IMPRESSION IS EVERYTHING
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90% of buying decisions are made within the first
10 seconds
Example: Man Camp
Increasing signups 300%
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What is FF’s first impression?
“I don’t think I would fit in”“They look older which means this is probably too expensive for me”“I don’t see anyone who looks like me”“I don’t think we’d have anything in common”“I want to meet people like me”
What Millennials Said
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People rarely look beyond the surface
RECAP1. First Impression is
everything
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What was his campaign slogan?
(________)
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Our brains are wired for simplicity
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RECAP1. First Impression is
everything2. Make a simple
promise
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Click on the picture for a video
What do you think this bag sells for?Click on picture for a video
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Don’t just list features
Example: Amazon Echo
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3. TELL A STORY
RECAP1. First Impression is
everything2. Make a simple promise
3. Tell stories
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4. YOU ARE NOT THE HERO
Who’s the Hero here?Click on the picture to see!
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Who’s the Hero here?Click picture to assess.
RECAP1. First Impression is
everything2. Make a simple promise
3. Tell stories4. You are not the hero
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Understanding Millennials
High Level Info
1. Likely single2. Highly tribal3. Aspirational4. Less money but
willing to travel5. Highly propensity to
share6. Extremely skeptical
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What’s your promise to Millennials?
Website
1. Pictures of millennials
2. Less options3. Focus on
stories and testimonials
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1. Refocus on member pictures
2. Populate with pictures of millennials
3. Focus pictures on the actual experiences
1. Member stories and testimonials
2. Pictures of millennials (again)
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Videos on your promise
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In Conclusion