RDV 2013

The Experience Tells the StoryTed Booth

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“As customer service solutions continue to be integrated into everything the consumer touches, the software and the network will also become the means a business uses to build and maintain its customer relationships.”

– Regis McKenna, Harvard Business School Press, 2002.

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Top-down to Dialog

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Momentary to Continuous

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Broadcast to Access

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So.

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Do what you promise,not promise what you do.

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Put the brand into the product, not just on the product.

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Software is brand.

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How

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Focus on engagement

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Systems of engagementContinuously availableUbiquitously accessibleLead logical next steps

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Build on a shared belief

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Shared Belief

What you believe

What your audience believe

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Learn from the masters

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1.What you say is more important than how you say it.

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1.What you say do is more important than how you say do it.

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2.Unless your campaign is built around a great idea, it will flop.

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2.Unless your campaign experience is built around a great idea, it will flop.

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3.Give the facts.

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3.Give the facts benefits.

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4.You cannot bore people into buying.

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4.You cannot bore people into buying using.

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11.Don't be a copy-cat.

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Mercitbooth@method.com10x10.method.com

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