Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

A  Presenta*on  from  The  Fes*val  of  NewMR  –  Main  Stage  

5  December  2012  The Quick and the Dead

A manifesto for change in the market research industry  

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Ray  Poynter  Vision  Cri/cal  University  

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

The Quick and the Dead A manifesto for change in the market research industry

Ray Poynter Director @ Vision Critical University

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Changing nature of speed

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Speed today

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Examples from elsewhere

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

1 Built for Speed 2 Changing the process 3 Preparation 4 Proactive 5 Devolving

Manifesto for Change

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Built for speed

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Changing the process

Business  Need   Design   Recruit   Answer  

Community  

Ad  hoc  ques*ons  

Benchmark  

Profiling  

Genera*ng  

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Preparation

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Proactive

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Devolving

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Right but late? Useless!

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Thank you

Ray Poynter Director @ Vision Critical University

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Q & A

Leonard  Murphy  Greenbook  

Ray  Poynter  VCU  

Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5

Ray Poynter Email  Ray  @  ray.poynter@visioncri:cal.com    Follow  Ray’s  tweets  at  @  hIp://twiIer.com/raypoynter    Connect  with  Ray  on  LinkedIn  @  hIp://uk.linkedin.com/in/raypoynter    Find  out  about  Ray’s  book  at  @  hIp://bit.ly/cmFnbo    Check  out  Vision  Cri:cal  University  @  hIp://vcu.visioncri:cal.com/