Kobo, ROOM, and

Rakuten BaaS Technology

October 25th, 2014

Alexander Golden

Richard Golden

Shogo Kawahara

2

Alex

Golden

Rich

Golden

3

New Jersey

4

English Teachers

Alex

↓

↑

Rich

5

Exercising at the Rakuten Fitness Center

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And we both use BaaS!

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What is Rakuten Kobo?

Desktop iPad iPhone Android

Kobo

eReaders

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Kobo Aura H20

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Rakuten Kobo: Login Credentials

I wanna buy

Kobo eBooks!

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Rakuten Kobo: Login Credentials

I wanna buy

Kobo eBooks!

I need to see

some ID.

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Rakuten Kobo: Login Credentials

I need to see

some ID.

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Rakuten Kobo: Login Credentials

Hold on

one second…

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Rakuten Kobo: Login Credentials

BaaS

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Rakuten Kobo: Login Credentials

BaaS

Hey BaaS, can I

trust this guy?

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Rakuten Kobo: Login Credentials

BaaSYes!

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Rakuten Kobo: Login Credentials

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Rakuten Super Points

• Loyalty program across all Rakuten services.

• Earn at least 1% Super Points on every purchase.

• Use Super Points to make purchases across.

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Rakuten Kobo: Earn Super Points

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Rakuten Kobo: Use Super Points

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What is ROOM?

ROOM is a Social Network

that connects people and

Rakuten Services together.

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What is ROOM?

You can collect, or コレ！, items from the Ichiba.

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What is ROOM?

You can collect, or コレ！, items from the Ichiba.

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What is ROOM?

You can collect, or コレ！, items from the Ichiba.

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What is ROOM?

Get Super Points for sales from your ROOM!

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Login

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Ichiba Item Search

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Ichiba Favorite Items

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Ichiba Purchase History

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Push Notifications

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Agenda

What’s “BaaS”

Public BaaS technology

“Private BaaS” Why?

Rakuten BaaS family

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What’s BaaS?

Hotel de Maya02n4272 – CC BY 2.5 -

http://en.wikipedia.org/wiki/Bathtub#mediaviewer/File:Hotel_de_Maya02n4272.jpg

Toei-bus_L-S130_BJG-HU8JLFP – Public Domain -

http://ja.wikipedia.org/wiki/%E3%83%90%E3%82%B9_(%E4%BA%A4%E9%80%9A%E6%

A9%9F%E9%96%A2)#mediaviewer/File:Toei-bus_L-S130_BJG-HU8JLFP.JPG

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BaaS =

Backend-as-a-Service

for Mobile Apps & Rich Web Apps

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Rakuten Group Background

• Many many businesses in the

Internet

• EC

• Travel

• Finance

• Golf club reservation

• Affiliate

• Many cooperate company

X 100 or more

Apps

(for Android,

iOS and

Windows)

Many many

Data sources /

types / format

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DataA

DataB

DataC

XML

(EUC-JP)

JSON

SOAP

Heavy

to implement

Data Issue

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Internal Development

Development

Team

Development

Team

Development

Team

Development

Team

Development

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Platform Model

ServiceA

ServiceB

ServiceC

API

Platform

• ACL

• Data Convert

• Filter

• Cache

• Analyze

XML

(EUC-

JP)

JSON

SOAP

JSON or XML

(UTF-8)

{“data”:

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Platform Model

Push Notification

Geo Location

User Authorize

Data Storage

Social Login

Script

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SDK

Easy to

implement

BaaS

Cloud

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Speed-up mobile development

Development

Team

Development

Team

Development

Team

Development

Team

Development

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Make Synergy

Development

Team

Development

Team

Development

Team

Development

Team

Development

ServiceA ServiceBServiceA ServiceAServiceC

API Platform

{“data”:

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Public BaaS Technology

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“Public” BaaS Technology

• Parse

• Windows Azure

• Crashlytics

• APIgee

• NIFTY cloud mobile backend

• Kii Cloud

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Private BaaS Technology

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Why “Private”?

ServiceA

ServiceB

ServiceC

API

Platform

• ACL

• Data Convert

• Filter

• Cache

• Analyze

XML

(EUC-

JP)

JSON

SOAP

JSON or XML

(UTF-8)

{“data”:

Inside W/F

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Rakuten BaaS Family

• OAuth2.0

• API Platform

• Script Engine

• Push Notification Platform

• ID Connect

• BaaS SDK

• …

{“data”:

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API Platform

ServiceA

ServiceB

Rakuten

ID System

API

Platform

• ACL

• Data Convert

• Filter

• Cache

• Analyze

XML

(EUC-

JP)

JSON

JSON or XML

(UTF-8)

{“data”:

Inside W/F

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Script Engine (1)

API

Platformc

{“data”:

(´・ω・｀)

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Script Engine (2)

API

Platform

{“data”:

(｀・ω・´) Script

Engine

.js

• Cahce

• API Mix-in

.js.js.js

Developer can deploy

script easily.

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Push Notification Platform

Push

Notification

Platform

Google Cloud

Messaging Service

Apple Push

Notification Service

Windows Push

Notification Service

Send notification

Register

Send notification

Analyze

Service

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ID Connect

ID ConnectLogin

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BaaS SDK

[Android] Can Cimplement Push

Notification with

AndroidManifest.xml configuration

only

Can store token information safety.

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And more..

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• We are hiring to make powerful BaaS Platform

• API expert

• Mobile expert

• Super programmer

(Draft) リンクここにはる

(｀・ω・´)