How  to  raise    $US  1M  seed  funds  from  Hong  Kong  

simon@frenzoo.com    @simonhk  

Launched  back  in  2009  

“The  first  3d  virtual  world  on  the  web”  

Press!  Hype!  On  top  of  the  world!  

Raised  1M  in  new  funding    

1  Million  users  in  two  weeks  

Reached:  #1  free  RPG  on  iOS  #1  free  game  on  Kindle  Fire

Tips  for  raising  out  of  HK  

(hard  learned  lessons)  

Make  something  people  want    (and  get  some  revenues)  

Increase  your  runway!    

It’s  a  full  Wme  job  

Do  you  know…  

1/  What  is  a  full  ratchet  clause?  

2/  Does  a  converWble  note  convert  in  an  acquisiWon?  

3/  What  is  the  current  trend  of  note  caps  

etc  

Study  Up  

Prep  well  for  possible  quesWons  

What  do  you  want  out  of  this  company?  

What  will  you  do  with  the  funds?  

What’s  to  stop  company  X  doing  that?  

How  are  you  going  to  enter  China  market?  

etc  

SERAP  is  your  friend  

Singapore  is  also  your  friend  

AlternaWve  funding  sources  

*

Finding  your  angels  

Good  starWng  points  in  HK  

Groups  can  be  explosive*  

Angel  List  

It’s  a  numbers  game  

Tip  #  –  CampaignMonitor  is  your  friend  

Research  your  investors  

Research  yourself  

Four  Key  Things  to  afract  HK  angels  

a)  TracWon  

b)  Social  proof  

c)  A  carrot  

d)  Call  to  acWon      

TracWon  

Social  proof  

Carrot  

Call  to  acWon  

ABO:  Always  Be  Oversubscribed  

What  do  you  need  to  pitch?  

You  will  need…  

Elevator  pitch  

Video  

Pitch  deck  

Expanded  deck  

1  page  teaser  

3  year  P&L  projecWon  

Cap  table  

Elevator  pitch  is  yr  beaWng  heart  

“Plukka sells fine designer jewelry at a fraction of the usual retail price”!

“8securities is the world's smartest online brokerage.”!

A  great  video  pitches  itself  

Cap  Table  

QUIZ  

1/  What  is  the  likely  exit  valuaWon  for  your  company?  

2/  What  is  your  return  user  rate  amer  a  month?  

3/  What  is  the  age  breakdown  of  your  users?  

Hacking  pitching  skills  

Watch  Shark  Tank  

PracWce  your  pitch  

Closing  

Face  to  Face  Wme  is  invaluable  

Time  your  round  with  your  momentum  

Be  reasonable  in  negoWaWons  

Where  can  I  get  help  with  this  stuff?  

Tip  #  –  When  in  doubt…  

Tip  #  –  Get  advice  from  friends  

Happy  to  chat  

Let  me  buy  you  coffee

Thanks!  

simon@frenzoo.com  

Twifer  @simonhk  

Blog  IteraWngFun.com