Increasing Sales and Marketing

Effectiveness with Mobile

Deirdre MahonRainStor VP Marketing

deirdre.mahon@rainstor.com

Usman MuzaffarSelligy CTO

usman@selligy.com

Where Big Data & Archive Come Together

Network EDWApps Tape

Team, Locations & Sales Cycle

Team:

HQ: San Francisco

(Sales; Marketing)

Denver & Dallas(Sales & Services)

NYC

(Sales; Services)

UK HQ:

(Engineers; Support

& Services)

London:

(Sales Direct &

Indirect)

Geographically Dispersed Sales Team

Hybrid - Direct & Indirect Model

Technical Sale, Long Cycle / POC

Problem

• Digital-Disconnect

• Corporate Memory

• Efficiency is King

Problem Solved

• Digital-Disconnect

Moving leads from Discovery to Qualified Op

• Corporate Memory

Capture Quickly and Accurately & Share

• Efficiency is King

Always Seeking the Easy & Fast “Button”

• Timely Updates

• Accurate Reporting =

Better Forecasting

Lead to Opportunity Conversion

Timeframe to POC

# of Calls / Meetings

Account Activity w Influencers,

decision-makers …

• Intuitive

• Fast Roll-out

• Timely Updates

• Accurate Reporting =

Better Forecasting

Lead to Opportunity Conversion

Timeframe to POC

# of Calls / Meetings

Account Activity w Influencers,

decision-makers …

• Intuitive

• Fast Roll-out

Near Real-time Insights

Activity Tracking on Key Accounts

Activity Tracking on Key Accounts

On the road real-time

Opportunity Updates

Tracks:

Meeting notes; Call

notes; Set follow-ups;

Create Opportunity;

POC update…

Success

• Weekly Management Meetings

• Bi-Weekly Funnel Review

– Highly productive

– Reliable & Accurate

– Avoid Hours of Manual Effort & Chasing Reps

“This Saves me hours of work in the evening. I don’t need to comb

through notes and jog my memory - I simply use Selligy to log all

activity on my iPhone while running to next meeting”

Anthony Brooks-Williams, SVP Sales, RainStor

Thank you

Deirdre MahonRainStor Vice President

deirdre.mahon@rainstor.com

Usman MuzaffarSelligy CTO

usman@selligy.com