Post on 17-Apr-2018
Topics
1. “RFPL” Evolution
2. India • An Attractive Fast Paced Economy
• Industry Watch - FMCG
• Challenges
3. Entry Routes• Route to India
3. How can “RFPL” help Deliver?• RFPL Offering
• Collaboration Benefits
• Leverage on Our Experience
• Approach
RFPL Evolution
1966Established by Mr. Radha Krishna Shete, Ship Chandelling and Marine
Catering business
1988 First Modern Trade Retail Outlet “Foodland” established in Mumbai
1993 1st Foodservice Distribution facility set up in Thane, Mumbai
1993 Partnership with McDonald’s for All India Distribution
1995 Tie Up with Eurest - Now Compass Group of UK
1996 Tie Up with Acor S A of France
1998 2nd Foodservice distribution facility set up at Noida, UP
2003 Setup of Foodpark – a state of Art processing and distribution facility
2004Setup of Wholesale Distribution Facility along with SPAR for Dry Product in
Mumbai
2005 Expansion of Retail Chain “Foodland Fresh” .. 53 stores over 3 years
2014 Setup “Supply Chain Solutions”
To be at the heart of the
community by adding value
everyday in the food and
allied business
Sustained customer delight
through excellence in
everything we do
Mission
Vision
RFPL Services
Logistics Solution Supply Chain Solutions Market Entry/ Expansion
• FMCG DC
• Grameen DC
• QSR DC (Cold Storage)
• Cold chain Transport
• Ambient Transport Network
• Multi User Facility - Ambient
• Supply Chain Consulting
• Network Optimization
• Demand Forecasting &
Replenishment Planning
• Order 2 Cash
• Process Audit/ Mapping
Physical movement of products Supply Chain Intelligence One Stop Shop India entry
• Marketing & Sales
• Manufacturing & Sourcing
• Product Quality Management
• Compliance
• Distribution
India Coverage
• Distribution Center (25)
• Distributors (2120)
• Sales Force (247)
• Cash Vans & Wholesale network
to handle smallest outlet
An Attractive Fast Paced Economy
Indian workforce –the 2nd largest in the world
India’s share of the addition to the global work force between
now to 2020
World’s population of under 25 year olds live in India
Expected size of Indian Food market in 2020
~467 M
30%
1/4th
$500B
Source: Invest India, IBEF, A.T. Kearney's Global Services Location Index, CIA
Share of Global Middle Class Consumption 2000-2050
Source: http://www.tradingeconomics.com/india/gdp-growth-annual/forecast
Source: Wolfensohn center for Development
• 17% of the world’s population
• 26.7 years average age
• HUGE middle class population (1B by 2039)
• 65% population is in the working age group
• Significant ENGLISH speaking Population
• RICH in mineral resources
• LOW cost of production
• 2nd Largest Rail & Road Network
• 13 Major Sea Ports & 125 airports
• 42 Food Parks have GOI approvals
Favourable
demographics
Huge
Workforce
Geographical
Advantage
Improving
Infrastructure
India’s GDP growth is the 10th largest in the world and is likely to remain
high for the next five years
A predicted average growth rate of 7.7% per annum till 2017
Industry Watch
Source: www.indianinbusiness.nic.in / www.indiaretailing.com / www.ibef.org
Household
Care
Personal
Care
Food &
Beverages
Health
Care
Fabric wash,
Household
cleaners
Oral care, hair
care, skin care,
Cosmetics/Deodor
ants, Perfumes,
feminine hygiene
and paper products
Health beverages,
Staples/ cereals,
bakery products,
snacks,
chocolates, ice
cream, tea/coffee/
soft drinks,
processed fruits,
and vegetables,
dairy products,
branded flour
OTC products and
ethical
• Indian FMCG Industry is at $33 billion
• About 5%:95% is Organised : Unorganised
• Food & Beverage market around $15 billion
• CAGR Growth Rates – 17.4%
17%
16%
26%
17%
11%
18%
Personal &Household
Care
Food & Drinks
Beer & Spirits
Tobacco
Diversified
DominantlyPharma
Top 50 FMCG Firms in India
CAGR% age
India – Challenges
Source: Global High Growth Markets outlook survey, 2015
• Regulation/ Law/ Taxation
• Infrastructure
• Bribery
• Intellectual Property protection
• Culture
Note :
70% of India’s population is spread across
over half a million villages and individual
incomes are low.
There are 17 official languages, political
complexities and numerous regulatory and
cultural barriers.
Results are basis on Global Survey “High Growth Market Outlook 2015” conducted by
KPMG amongst 303 respondents, all in Senior Leadership Roles
Route to India
Entry Routes
Wholly owned
subsidiary
Foreign companies can set up wholly owned subsidiary companies in India in the form of
private companies subject to FDI guidelines
Joint Venture with
Indian partner
Foreign companies can set up JVs with Indian partners. There are no separate laws for
JVs in India and laws governing domestic companies apply equally to JVs
Trading ModelForeign companies identify an Indian partner who has the local expertise, product
understanding and work with them on Profit sharing basis
RFPL Services
Logistics Solution Supply Chain Solutions Market Entry/ Expansion
• FMCG DC
• Grameen DC
• QSR DC (Cold Storage)
• Cold chain Transport
• Ambient Transport Network
• Multi User Facility - Ambient
• Supply Chain Consulting
• Network Optimization
• Demand Forecasting &
Replenishment Planning
• Order 2 Cash
• Process Audit/ Mapping
Physical movement of products Supply Chain Intelligence One Stop Shop India entry
• Marketing & Sales
• Manufacturing & Sourcing
• Product Quality Management
• Compliance
• Distribution
India Coverage
• Distribution Center (25)
• Distributors (2120)
• Sales Force (247)
• Cash Vans & Wholesale network
to handle smallest outlet
India RFPL Model (Trading Model)
Our Clients /
Brands
Food Products
Fresh Produce Pork
Chicken
Sauces & Soup Fresh Vegetables
Pizza & Pasta
Bakery Stir Fries
Database
Manufacturing
RM Sourcing
Manufacturing
Set-Ups
• Self / TPM
• RM Source
Database
Database
Local
Expertise
• Processing
• Conversion
• Packaging
• FSSAI
• Costing
• Quality
• Compliance
• Product
• Testing
Demand
Management
“Our Sales network” helps
Reach Out
• Distribution Imports & Exports
Custom’s Clearance
Transport
Storage
Inventory Management
Customer Service
Packaging
Return’s Management
Analytics
Modern
Trade
Traditional
Trade
QSR
E-com
Players
Others …
• Market Research
• Market Survey
• Brand Awareness
• Advertising (Print,
Media, etc.)
• Digital / Social
Media Marketing
• Multiple Channel
Enablement
• Launch & Support
• Promotions
Demand
Creation
•Compliance
•Quality
Product• IP Protection NDA
• Food Safety
adherence
• Product approvals
under FSSAI
• NABL Test
• DQMP Audit
Process• Process Training
Workshop
• Process Validation
• Process
Enhancement
• Regular Audit
Document• MOU/ Contract
Dossier
• SOP
• Best Practices
• LLWP
• Case Studies
• Benchmarking/
Standard
RFPL’s Offering
Ride on RFPL’s Distribution Network
• Distribution Center (25)
• Distributors (2120)
• Sales Force (247)
• Cash Vans & Wholesale network to handle smallest outlet
Create Brand Awareness
• Media
• Social Media
• Promotion
• Pricing Strategies
Sales & Marketing
• Experienced Staff & BrandBuilding Experience acrosscategories
• Key Account Staffs, CategoryManagement Staff &Merchandisers to handle keyaccounts
• Route Service to establish suitableroute to market strategy
Ease of Market access & Faster market penetration & Ease to Exit/ Transfer
Benefits of Collaboration
People
• Reducedheadcounts ofprinciple company
• Ease of exitbarriers on peoplefronts
Process
• Reduced/ Eliminatestock & debtors risk
• More focus onsharing producttechnical
• After Salesreporting on Qualityparameters
Infrastructure
• No investments in entering India market
• Lesser Exit barriers
• Ready Fleets & DC infra available from day to service route to market
Compliance
• High level of compliances on
• Labors
• Food Security
• Trade Licenses
• High Level of Quality Standards as per ISO specifications
• Quarterly/ Half Yearly/ Annual Access to quality audit findings
System
• Readymade platform of CRM, ERP & Latest Applications
• Visibility of Sales Data at
• Category level
• Territory level
• State level
• Distributor level
• Retail Outlet level
Leverage on Our Experience
RFPL has varied experience of handling various facets of Food Businesses spanning wholesale, retail,
distributions & logistics, agency representation, imports, co-packing of staples (grains /pulses) and processing
and setting up Processes, People and Technology while gaining these experiences
Dedicated
Ambient/
Temperature
Controlled
Shared user
Bonded
Return Management
Fulfilment Services
Recycling
Management
Planning
Procurement
Stock Management
Inventory Funding
Demand Planning
Demand Forecasting
Sales Forecasting
Inventory
Management
Ambient Transport
Temp Controlled
Rail
Air
Freight Forwarding
Custom’s Clearance
Packaging
Repacking
Bundling
Promo Packing
Reverse
Management
Recall Management
Food Safety
Management
Robust Methology
Warehouse
Transition
System Transition
Transport Fleet
Transition
Audit & Compliance
Management System
Warehousing Transport
Management
Value Added
Services
Project
ManagementSales
Client Database
Relationship
Management
Industry Knowledge
Market Research
Strong Sales Focus
Sales Forecasting
Demand Knowledge
In Conclusion
• RFPL has been in the Food & Allied Business for 4+ Decades
• We have Strong Market Know-how, Brand Visibility & Customer Focus
We Believe, For Companies looking to enter India being
• Asset light
• Ease of Transfer/ Exit
We are a great “BUSINESS FIT”