Post on 21-Mar-2017
Quo VadisLinks & Redirects
@cemper
About Christoph C. Cemper
SEO & Marketing since 2003
Founder & CEO of
@cemper
Orange Jacket and SEO
The web isContent and
Links
1
YOU CAN NOT
NOT SEE IT.Or “switch off”.
Links still No#1 Ranking Factor
March 2016
Andrey Lipattsev – Search Quality Senior Strategist at Google’s March 2016
Not All Redirects are equal
2
http://www.linkresearchtools.com/case-studies/double-manual-google-penalty-success-302-redirects-harmful/
August 1, 2014
https: //plus.googl e.com/+JohnMuell er/posts/PY 1x CWbe DVC
https: //twitte r.c om/randfi sh/status /75 80 014 829 35 341 05 6
We want to push rankings with Links und Redirects and not „Pass Page Rank“
That’s been the case forever
Different anchor text passing power via
links from pages powered by redirects
3Tested
Links from pages powered by ONLY a 301 , 302 and 307Start 3.2.2016Measure „anchor text passing power“ of outgoing linksTarget page on authority domain
Anchor text passing power of links powered by Redirects
301 power lost WAY too soonBlue = 301 powered source pageMarch21-April 18 no rankings passedOrange curve = the target domain!
Tested
302 powered ranking pretty consistentBlue = 302 powered source pageOrange = the target page
TestedTested
307 powered ranking……oh my!Blue = 307 powered source pageOrange = the target page
Tested
So how much Anchor Text Pushing Power
should your Redirects have?
Can you spot my favorite?
TestedTested
Summary „Anchor Text Passing“ from redirect powered pages• Only 302 passes pretty consistent
• Site migrations via 301 might „die slowly“
TestedTested
Summary „Anchor Text Passing“
from redirect powered pages
• Only 302 „survived“ switch of target domain from HTTP => HTTPS in July
• Only 302 „survived“ switch of target page to a new product page (via 301) in August!
Tested
Summary „Anchor Text Passing“from redirect powered pages• Looks like links „stop working“ if powered by 301
+ 307
• Don‘t believe it. Test it yourself
• Get my „Test Kit“.
TestedTested
http://lrt.li/seotestsGet the Test kit and test it yourself
SEO DIY Test Kit Tested
Different anchor text passing power via links to redirects out
4Tested
„Anchor Text Passing“ via outbound link
redirects
• Test 301 , 302 und 307 Links • Start 22.6.• 3 target top authority domains• 2 outbound links via redirects 301/302/307
Tested
MY TEST PAGEAnchor 1Anchor 2 Anchor 3
Anchor 4Anchor 5Anchor 6
MY TEST PAGE
Anchor 1Anchor 2 Anchor 3
Anchor 4Anchor 5Anchor 6
DOMAIN 1
301 3
01
DOMAIN 2
307
307
DOMAIN 3
302
302
„Anchor Text Passing“ via 301 Redirect• Link#1 / Anchor#1 • ON Jun 23 (Ranking #1)-27 (4 days!)• OFF (NOT ranking at all) Jun 28• ON/OFF Jul 12-Jul15• ON/OFF Jul 22-Jul 26• ON/OFF Aug 2-Aug 13• Link#2 / Anchor#2 – only OFF • „Only first link counts“-idea
Tested
301 passing partial and fluctuates
Blue = the linking source pageYellow on #1 = it ranks, otherwise NOT ranking
Tested
301 passing partial and fluctuates
Yellow on #1 = it ranks, otherwise NOT ranking
Tested
„Anchor Text Passing“ via 302 Redirect• Link#1 / Anchor#1 • ON Jun 22 (Ranking #1, same day!)• OFF not yet, Aug 30 still #1• Link#2 / Anchor#2• ON Jun 23 (Ranking #1, next Day)• OFF gar nicht, Aug 13 noch #1• WOW.
Tested
302 kicks in fast and stable
Blue = the linking source pageOrange = the linking target page
Tested
Ahhh – that‘s the way Iike it!Thumbs Up to 302!
Tested
„Anchor Text Passing“ via 307 Redirects
• Link#1 / Anchor#1 • ON Aug 7 (Ranking #1, 6,5 weeks delay)• Until Aug 13• OFF Aug 17 ( “Rel-Canonicaled to a 301” )• Link#2 / Anchor#2• OFF
Tested
307 takes LOOOONG 1st link ONLY
Blue = the linking source pagePurple on #1 = target page ranks, otherwise NOT
Tested
Summary „Anchor Text
Passing“ via 301, 302, 307
ONLY the 302 is fast and helpful
Tested
Thoughts on RedirectsWhat does this all mean?
Google tells us „Don‘t Worry“?
Google says: all redirects PASS PAGE RANK
Google NOT says: all redirects are equal!
So it DOES MATTERWhich Redirect you Use!
Hell yeah. It always mattered.
BTW regardingPage Rank
Can you guess the next slide?
Page Rank is DEADDon‘t measure Links via
PR
5
What to use instead.
LRT Power*TrustA lot more than a
PageRank replacement!
How to read Power*Trust
Redirects pass on penalties
6
Since 2013!
Penalty via Redirect – “How it works”
HOME24
http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/
2.0
HOME24
http://www.linkresearchtools.com/case-studies/penguin-2-0-penalty-home24-de/
2.0
307 Redirectsare NOT a „LIE“
7
It’s only a Chrome bug
https://plus.google.com/+JohnMueller/posts/E4PqAhRJB2V
He means this
Why does John Muller „forget“server side
307?
Ignoring real server 307
303 + RELCAN Loop?Why not says LinkedIn
8
Google: Show BOTH or NONE?
303
Links and Redirectsfrom a REL-Canonicaled Page
9
Do they work?
PAGE A Rel-canonical
PAGE
ME
Count?Not count?How much? PAGE
THEMCounts?
Link
sLink
s
Link
s
Or TWO REL-Canonicals
10
Double? Half? Not?
PAGE A PAGE BRel-canonicalRel-canonical
PAGE
THEM
PAGE
ME
Counts?Who ranks here?
Link
sLink
s
Link
s
BROWSER EXTENSIONS
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Spot drastic changes in the number of links
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@cemper