QUARTERLY EARNINGS OF THE

COCA-COLA COMPANY

REASONS

I. InnovationII. Very good distribution networkIII. Cost fluctuations effect marginsIV. Large beverage varietyV. Worldwide sales

I. INNOVATION

Products : Expand their beverage portfolioSeptember 2010Launch of a new product

To combat malnutrition

Packaging Introducing PlantBottle 30% plant-based material

100% recyclable

MarketingInnovative marketing campaign

called CRUSH ECO choices can affect carbon

footprint.

II. VERY GOOD DISTRIBUTION

Acquisition of Coca-Cola Enterprises world’s largest bottler of non-alcoholic

beverages. CCE produces and delivers the finished

product to consumers. CCE produces 20% of all Coca-Cola products

worldwide.

III. LARGE BEVERAGE VARIETY

IV. COMMODITY COST FLUCTUATIONS

Their profitability can be affected by the costs of production inputs

Variations in the prices for the raw materials

Variations in the production costs of bottlers

V. WORLDWIDE SALES

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