Bipin Deo Consultant APEDA

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

QUALITY AND CONSISTENCY

• Varietal Selection

• Quality planting material

• Agronomical practices

• Proper Maturity / Harvest stage

MarketMarket Facilitation Center, The NetherlandsFacilitation Center, The Netherlands

QUALITY OF PRODUCT

• Harvesting when flowers are ready. – Process must be elastic and flexible.

• Critical 20 or T - 20.

• Water quality (bacterial load, salinity, temperature and pH).

• Pre - cooling of the product.

• Forced Air Cooling before loading the boxes

• Retail guarantees: Vase life 7 days.

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

QUALITY OF PROCESS

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

PACKAGING

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Secure your flowers

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Secure your flowers

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Cut Stage Demo in Green House

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Invest in Quality

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Invest in Quality- Vase Life testing

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Consumer Testing Phase

Challenges• Growing Environment – severe summers can be upto 40Deg C

and Monsoon would mean .. Prepare for this in advance

• Product Homogeneity – Age of the plantation• Product Specification –

ROSES : Length and diameter of the bud

Liliums : Number of Buds lentgh

Chyrasanthemums : Weight per Bunch

Anthuriums : Dia of the Anthurium• Supplying to the schedule – No room for excuses!

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Consistency

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

BUD LENGTH

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

BUD DIAMETER

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Batch Uniformity

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Uniformity in the Bunch and Batch

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Quality Assurance

Elaborate Quality In Check and Out check Procedures at the dispatch points on the farm.

Tracking and recording the Conformity to Bud Specification and its deviation from the Specification

Cool chain from Pack House to final sales in Destination Markets

Certification : MPS-GAP ; EUREP GAP etc

• Know your quality

• Map your growing environment

• Sensitize your work force at the grass root level to Quality and consistency

• Break every step in the product and process into small steps( Time motion Study of each and every Process)

• Small steps lead to big results

• Quality and Quality alone will be our USP..

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Conclusions

MarketMarket Facilitation Centre, The NetherlandsFacilitation Centre, The Netherlands

Thank you