QR Codes at OpenTech 2011

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Talk given 2011-05-21 at OpenTech Lanyrd: http://lanyrd.com/2011/opentech/ YouTube: http://www.youtube.com/watch?v=I5cXsB4GVG4 AudioBoo: http://audioboo.fm/boos/363171 Blog:

Transcript of QR Codes at OpenTech 2011

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QR Codes

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Who Am I?● Terence Eden● Mobile Internet Consultant with 8 years

experience in Mobile Web

● Questions? Please interrupt me!● Shy? Tweet me - @edent● Bored? Read my bloghttp://shkspr.mobi/blog/

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How Can We Make This Better?Can This Be Interactive?

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QR Codes

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What's a Barcode?

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What Can A Barcode Do?● Machine Readable● Hold a single number● Client has to query a database to find out what

the number meansMore info at http://en.wikipedia.org/wiki/Barcode

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What Is A QR Code?● Free and Open Standard

● Can hold URLs

● (and much more)● Quick and easy to scan

● Works on all cameraphones

● not just “smartphones”● Free apps for all platforms

● http://GetReader.com

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QR Codes Are Everywhere

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How Can We Use QR Codes?

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URL● Link the user directly

to a website● Syntax

http://example.com

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Phone Numbers● Direct dial a phone

number● Make sure it's in

international (+44) format

● Syntax

tel:%2B3300654508

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SMS● Send an SMS● Include a message● Syntax

smsto:70800:The%20message

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Business Card (vCard)● Share an address

book entry● Can get very complex● SyntaxBEGIN:VCARDN:Lord;JonathanTEL:+442072196913EMAIL:jonathan.lord.mp@parliament.ukVERSION:2.1END:VCARD

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Examples & Ideas

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Text To Give● SMS donations

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Text For Information / Reporting

● Use FrontlineSMS to gather data and / or respond

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Link To Useful Information● Make a poster more

useful & interactive

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...but consider the best way

http://yfrog.com/hslsdscfj

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Link To Information● YouTube videos● Share information

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Link To Like● “Like” on Facebook

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Hashtags

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OpenPlaques

http://www.flickr.com/photos/14298302@N07/2073728040/

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Rethinking The Park Sign

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Rethinking The Park Sign

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The “Rules” of QR Codes

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Rules● Mobile Friendly● Mobile Friendly● Mobile Friendly

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Rules● Mobile Friendly

● m.example.com / example.mobi

● Mobile Friendly● International dialling codes +44● Not 0800 – use 0300

● Mobile Friendly● Location – does the person have to reach to scan?● Error correction● Black ink – white background

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To Recap● QR codes are everywhere● QR codes increase accessibility ● QR codes are free (libre & gratis)● You need to start using them now

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Thank YouTerence.Eden@shkspr.mobi - http://shkspr.mobi/blog/ - @edent

+44 7717 512 963