Design thinkingas a Framework forUser-driven Innovationsin Libraries

Ladislava Zbiejcuk SucháDivision of Information and Library Studies (KISK), Masaryk University, Czech Republic

A small introduction

• Teaching methodology of research• Helping libraries with their research• Still looking for the best framework for

research & innovations in libraries...

Information ServicesDesign• Innovation doesn’t just happen• It is driven by empathy, creativity and

the ability to get things done

• MA specialisation at Division ofInformation Studies and LibrarianshipInformation Science + Design ThinkingPlus a little bit of project management, leadership and marketing…

Design thinking process

• Storyboards• Prototypes• 3D models• …

• A/B tests• Evaluation

questionnaire• …

• Brainstorming• SWOT• Personas• …

• Interviews• Diaries• Observation• …

Learning Analysis

DesignTesting

1. Define the problem and learn from users• Desk research• Interviews• Group discussions• Questionnaires• Observation• World Café• Mystery shopping• Graffiti Walls• (…)

2. Analyze results

• Touchpoint mapping• Personas• Empathy maps• SWOT analysis• Lean Canvas• Thinking Hats• (…)

3. Design the right solution

• Prototypes• Service journey• 3D models• Storyboards• Landing Page• (…)

4. Evaluate

• User testing• A/B testing• Evaluation questionnaire• (…)

Design workshopsfor czech libraries• The set of workshops in 2012• 7 public libraries (public, academic,

scientific)• 7 workshops• 5 days, 10 academics + 30 librarians

• Main question: Is design thinking usefulfor libraries?

Case study: Planning a relaxspace in the faculty library

• Faculty of Arts, Masaryk University• Innovation as a student’s project (MA

thesis)• 30 employers• 20 000 books• 9 500 students

Phase 1:Learning

• Observation• Group

discussions• Interviews• Focus Groups

Phase 2:Analysis

• Importance/difficultymatrix

• AffinityClustering

• Personas

Phase 3:Design

• Creativeworkshops

• 3D models

Phase 4:Testing

How to run the design process in your library?

Let’s stay in touch!

• www.libdesign.cz• www.kisk.cz• QQML 2015

Alena ChodounskáLIBDESIGN: 35 methodsfor better services(Thursday. Room 2, 9:00)

Ladislava Zbiejczuk Suchá

@ladkas,

sucha@phil.muni.cz