PUSH OR PULL?

Push or Pull Marketing

Which Should You Do?

Often Businesses

And Marketers

Lean In One

Direction Or

Another

The Problem

With Looking

At Marketing

As One Or Another…

Is That Push And Pull Strategies

Often Complement One Another

Or Their Benefits Are

Based On Circumstances

Most Important!

What Works Best For YOU?

Push Marketing Is

Taking Your Product To Market

Examples of Push Marketing

Events And Conventions

Examples of Push Marketing

Packaging And Display

Examples of Push Marketing

In-Store Promotions/Add-on Sales

Benefits of Push Marketing

Direct, Near-Immediate Value

Pull Marketing Is

Bringing In Customers

Examples of Pull Marketing

TV And Radio Commercials

Examples of Pull Marketing

Printed Media & BillBoards

Examples of Pull Marketing

Digital Advertising

Branding And Advertising

Keep YOU Top-Of Mind Of Your Target

This is Very Useful

For Low-Involvement Sales

How Often Are Your Approached By

A Salesman To Buy A Coca Cola?

Now Think About How Often You

See Their Ads….

Some Marketing Techniques

Fall In The Middle

Email Marketing Is Both

Push And Pull Marketing

Emails Can Provide Buyer

Personalized Information = Push

Mass Audience-Based Emails

Make It “Pull” Marketing

Benefits of Both

“Push” And “Pull” Marketing

You Are Now Seeing All The

Pieces Of Your Marketing

Understand When And When

Not To Deploy “Push” And “Pull”

Learn By Trial And Error And

Testing Both Strategies

Test And Measure Your Results

To Improve Your Marketing!

Using Both “Push” & “Pull”

Marketing To Grow Your Business

Work Smarter Not Harder

RePurpose YOUR Content

Have Your Content Turned Into

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