Post on 08-Sep-2014
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June 6, 2012
PURPLE COW LEADERSHIP…
the way of the entrepreneur.
The President’s Forum of Philadelphia
2
Purple Cow
Author: Seth Godin
Something….
PHENOMENAL
COUNTERINTUITIVE
EXCITING
FLAT OUT UNBELIEVABLE
3
Definitions
Word
Purple Cow
Brown Cow
Virus-worthy
Safe
Very good
Sneezers
The Big Moo
Anxiety
Customers
Fitting in
Definition
Something or somebody remarkable. Worth talking about.
Worth noticing
Boring stuff. Invisible.
Potential to spread.
Risky.
The opposite of remarkable.
The spreading agents of an ideavirus. The ones who launch
and maintain ideaviruses.
The extreme Purple Cow. The game changing innovation.
False fear that corrupts your life.
Your best advisers.
Failing.
Where do entrepreneurs live and work?
SEE THROUGH THE EYES
OF THE CUSTOMER
“Remarkable is not in the eyes of the marketer. It doesn’t matter one bit how hard you have worked on something or how cool you think it is. It’s up to the consumer. If the consumer thinks it’s worth remarking about, then you’ve got a purple cow.”
Seth GodinThe Big Moo
Entrepreneur Defined:
“One who helps launch a new venture
or enterprise and accepts full
responsibility for its outcome”
French Economist, Jean-
Baptiste Say first coined
the term in the 1800’s.
Creative Destruction
The way in which entrepreneurs change
business norms through innovations,
processes and/or products.
Joseph Schumpeter
Austrian – Hungarian –
American Economist
1883 – 1950
20 Characteristics of the Entrepreneur
Pick your Top Three
20 Characteristics of the Entrepreneur
1. Self Confidence
20 Characteristics of the Entrepreneur
2. Eye for the opportunity
20 Characteristics of the Entrepreneur
3. Strong Work Ethic
20 Characteristics of the Entrepreneur
4. Discipline
20 Characteristics of the Entrepreneur
5. Goal Orientation
20 Characteristics of the Entrepreneur
6. Independent thinker
20 Characteristics of the Entrepreneur
7. Predisposition to be
his or her own boss
20 Characteristics of the Entrepreneur
8. Risk Tolerant
20 Characteristics of the Entrepreneur
9. Strong Willed
20 Characteristics of the Entrepreneur
10. Fiercely Competitive
20 Characteristics of the Entrepreneur
11. Never, Never, Never
Quit Attitude
20 Characteristics of the Entrepreneur
12. Ability to learn
from failures
20 Characteristics of the Entrepreneur
13. Inspire and
energize others
20 Characteristics of the Entrepreneur
14. Attention to detail
20 Characteristics of the Entrepreneur
15. Passion & Purpose
20 Characteristics of the Entrepreneur
16. Visionary
20 Characteristics of the Entrepreneur
17. Leadership qualities
20 Characteristics of the Entrepreneur
18. High Energy
20 Characteristics of the Entrepreneur
19. Creative and
innovative
20 Characteristics of the Entrepreneur
20. Relationship Network
Characteristics of the Entrepreneur
What do you think?
Today’s Program
Celebrating and recognizing entrepreneurship