Creating EffectivePublic Service

AnnouncementsMrs. McMathMrs. McMath

Media ArtsMedia Arts

Benton Middle SchoolBenton Middle School

Visual and Performing Arts AcademyVisual and Performing Arts Academy

DefinitionPublic Service Announcement

“Defined by the Federal Communications Commission as an unpaid announcement that promotes the programs of government or voluntary agencies or that serves the public interest. PSAs can be produced for television and radio broadcast.”

aba.org

DefinitionPUBLIC SERVICE ANNOUNCEMENT

“Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit.”

PBS.org

PSA are great for introducingstudents to video production

60 seconds or 30 seconds…exactly

PSA Examples

Critique and Analysis

Target Audience

Filmmaking Technique

Lecture Examples

PSA Examples…websites

Adcoucil.org

PsaResearch.org

AdGalleryWhitehouseDrugPolicy.org

PSA Topics

Smoking

PSA Topics

Drug Abuse

PSA Topics

Eating Disorders

PSA Topics

Alcohol Abuse

PSA Topics

Teen Drunk Driving Consequences

PSA Topics

Pollution/Littering

PSA Topics

Household Chemical Use

PSA Topics

Pet Adoption

PSA Topics

Depression

PSA Topics

Steroid Use

PSA Topics

Stereotypes

PSA Topics

Stay in School

PSA Topics

Peer Pressure

PSA Topics

Runaway Hotline

PSA Topics

Suicide Prevention Hotline

PSA Topics

Skin Cancer Prevention

PSA Topics

Online Bullying

PSA Topics

Study Habits

PSA Topics

Texting or Cell Phone Use While Driving

PSA Topics

Guidelines for using 911

PSA Topics

Fitness

PSA Topics

Calories of Various Foods

PSA Topics

Healthy Eating Choices

PSA Topics

Youth Volunteerism

PSA Topics

Benefits of Breakfast

PSA Topics

Safety on the Internet

PSA Topics

Illegal File Sharing

PSA Topics

Internet Addiction

PSA Topics

Online Bullying

PSA Topics

HearingProtection(Loud Music)

PSA Topics

Goal Setting

PSA Topics

Preproduction

Teacher presents topicsTeacher presents topics Students commit to oneStudents commit to one Students begin research of topicStudents begin research of topic Students brainstorm ideasStudents brainstorm ideas Students complete Pre-Planning SheetStudents complete Pre-Planning Sheet Students plan and create storyboardStudents plan and create storyboard

Preproduction Students pitch concept to teacherStudents pitch concept to teacher Students write concept/complete Pre-Planning Students write concept/complete Pre-Planning

Sheet: Sheet: Group Member Names and PeriodGroup Member Names and Period·· Topic: Topic: (selected from the list) (selected from the list)·· Actors: Actors: ·· Hook: Hook: (what is going to keep you audience (what is going to keep you audience

from changing the channel?)from changing the channel?)· · Facts:Facts: (what do you want your audience to (what do you want your audience to

know about this issue you are presenting)know about this issue you are presenting)·· Locations: Locations: (if you are shooting video) (if you are shooting video)

Preproduction

Students develop StoryboardStudents develop Storyboard DialogueDialogue Camera ShotsCamera Shots Props NeededProps Needed RolesRoles

Preproduction

Students draw storyboardsStudents draw storyboards Students take turns drawing frames.Students take turns drawing frames. Each student initials the corner of the frame Each student initials the corner of the frame

they drew. they drew. Storyboards are always done on national Storyboards are always done on national

commercials and PSAs for client approval. commercials and PSAs for client approval.

Production

Students shoot projects Students shoot projects Locations outside of school are more Locations outside of school are more

interestinginteresting Record narration track right into cameraRecord narration track right into camera

Post Production

Edit Project-iMovieEdit Project-iMovie RetakesRetakes Guidelines To FollowGuidelines To Follow MusicMusic

Garage BandGarage Band