SpotisticLocation-Based Social Media Monitoring & Engagement

III@DannyHoltschke@Spotistic

Digital Marketing once started ...

1 Facebook page 1 Twitter account&

@Spotistic

And has ONE page/account for every location!

... ...@Spotistic

Spotistic - Monitor. Engage. Locally.

Customers

Analytics

Competition

@Spotistic

5 Things to remember

#B2B

#SaaS@Spotistic

#Dashboard

#Analytics

#Cust Dev - Measure F*** everythingReally. I mean it. AND don’t lie to yourself.

Goal : Reduce UNCERTAINTY

#Cust Dev - Get. Keep. Grow. @SteveBlank

#Cust Dev - Get. Keep. Grow. @DaveMcClure

#Cust Dev - Measure F*** everything

Acquisition - #Sign Ups

Activation - #Get Users to Value

Retention - #Active Users

Problem/Solution Fit = First paying customers

Share definition of an active user

Recommended Books #CustDev

• Running Lean• Lean Analytics• The Startup Owner’s

Manual• The Entrepreneur’s

Guide To Cust Dev• The Lean

Entrepreneur

Things I learned

#Don’t lie to yourself

#Measure. Learn.#Built sth. people want