Promotional Strategy

Group 3

When Controversy Sparks Buzz

and When It Doesn’t

Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi Khatri (PGP31223)

Shock MarketingDeliberately, rather than inadvertently, startling and offending the audience by violating norms for social values and personal ideals

How bad can the controversies be?

So bad, that you can’t even think of…

Can controversies be good for you?

Can they help you make money?

The AIB Roast controversy

Yes, they can…!!

Amul Ad series Bold is beautiful ad series

Todo nhi jodo ads

What makes it different?

Identifying the sweet spot

How much is too much???

Know your Audience!

Invisibility

Invisibility on Demand